News & Analysis as of

Using Social Media to Reap Benefits, Not Liability

A simple search on Linked-In, Facebook, and Twitter reveals that social media is connected with the construction industry in significant ways. In one respect, a growing number of construction professionals intentionally...more

FDA Releases Long-Awaited Guidances on Character Limitations and Misinformation on Internet/Social Media

In two separate guidances, the Food and Drug Administration (FDA) advises prescription drug and device manufacturers on its "current thinking" on advertising through space-constrained social media (e.g., Twitter) and on the...more

Who Said That? What Happens During Live Tweeting?

I received a blog post titled Stealing Ideas and Social Media via email this morning from Randall Craig, one of our presenters last week at the LMA, or Legal Marketing Association, ?annual conference?. Randall spoke on Social...more

Social Media Marketing: Caging the Un-Caged Tweeter

It is easy to forget that social media is really a form of advertising, and therefore, subject to federal and state laws and regulations, as well as industry guidelines. In contrast to traditional advertising, which involves...more

Privacy on Facebook, Twitter, etc.

After the settlement approved by the US District Court of Northern California obliging Facebook to pay $20 million for putting users’ names and faces in “Sponsored Story” ads without their permission and without paying them,...more

JDB 029: Youtility with Jay Baer – A Review

Back in January of this year I attended the New Media Expo (NMX) in Las Vegas. During this three day event I heard a lot of great speakers, but one stood out from the crowd – Jay Baer....more

McAfee & Taft tIPsheet - June 2013: Short attention spans

LIKE IT? TWEET IT? PIN IT? Online advertising is becoming more critical to marketing departments and brand owners everywhere. Using Facebook, Twitter, Pinterest and other social media avenues to promote brands is a seismic...more

How Can Lawyers Take Advantage of Twitter’s Growing Media Star Power?

Couple of weeks back, Twitter started looking for a news chief. The job description? Figure out how to maximize the relationship between the world’s real-time information tool and the mainstream media....more

Oreo: interactive food, interactive brands

Oreo consistently receives media attention and accolades for their use of non-traditional media. They have created numerous memorable advertising moments through their twitter account. The stand out is of course their Super...more

Social networks do not deliver more leads than search engines

Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience: Facebook – 1 billion+ users Google+ – 500 million+...more

LinkedIn won’t help most lawyers

Originally published in The National Law Journal on March 4, 2013 In the movie Rudy, we get to know a young man with all the ambition in the world to play ­football for the University of Notre Dame. He is...more

Don’t Fear the Twitter

Originally posted on The National Law Journal on February 4, 2013 A lot of lawyers had to be dragged, kicking and screaming, to LinkedIn.com. Now that they are there, many realize that, besides being an ­effective way to...more

Tips for Using Twitter for Public Relations

Opinions of the reputation of law firms and attorneys are quickly formed based on what is being said online – in news outlets, journals, blogs, and social media. As social media has grown, more attention is being paid by law...more

Give Tweets a Chance

Originally posted on The National Law Journal on January 24, 2013 A lot of lawyers had to be dragged, kicking and screaming, to LinkedIn.com. Now that they are there, many realize not only that is it an effective tool to...more

‘D-Will’ tries cutting out the middle man

Originally published in The Chicago Daily Law Bulletin on January 15, 2013. Positive press is not always guaranteed, even for marquee players covered widely in both the regional and national sports media. That’s why...more

Start Your Own LinkedIn Group

Coaching for LawyersWatch Your Practice Grow! I always tell clients that networking is one of the best ways to get new business and grow your law practice. And, there's is no better online platform to network than...more

Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon (2nd Edition)

In October 2009, we published the first edition of this White Paper, focusing primarily on social media issues in the United States. The response was overwhelming and far beyond our expectation — clients, friends, press and...more

Up Your Twitter Game for Business Development

Make Posts Stand Out in the Twitter Stream - We know Twitter has become one of the most ideal places to share content links. If your tweets catch attention in the Twitter stream and spread, suddenly you get significant...more

Advertising News & Analysis – November 29, 2012

In this issue: - Hotel Operators Receive FTC Warning Letters About Pricing Practices - FTC and CFPB Tell Mortgage Advertisers to Watch Their Ads - Differentiation Is Not Just in the Eye of the...more

Social Media Practices and Policies for the Pharmaceutical Industry

The Food and Drug Administration’s much anticipated draft guidance related to the use of social media by pharmaceutical companies fell far short of what the industry expected. More than two years after the FDA held initial...more

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