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Social media platforms have become an increasingly important means for companies to build and manage their brands and to interact with their customers, in many cases eclipsing companies’ traditional “.com” websites. Social...more
In this presentation:
- Social Media – Everywhere
- How Does Social Media Work for You?
- When Social Media Works against You
- Laws – Evolving
- Intellectual Property:...more
With the continually increasing popularity of social media websites like Facebook, Twitter, and LinkedIn, where members can be connected to friends, family members, co-workers, clients, and potential clients all by logging in...more
Like it or not, Facebook, LinkedIn, Twitter, and other social media is playing a larger role in our everyday business lives. Nowadays, many companies are using social networking to maintain their client list and further...more
We previously reported on the lawsuit over ownership of Twitter followers, when an employee left PhoneDog and changed the twitter handle of an account that had been used to tweet to PhoneDog customers....more
In my presentations on social media this year, I’ve talked a bit about the Phonedog v. Kravitz case where an employer sued a former employee who continued to use the company Twitter account he had started....more
Many folks use LinkedIn, Twitter and Facebook for business. When an employee leaves, what's that social media account worth? Saying that the account password and business contacts are trade secrets, some companies have...more