Latest Publications


Supreme Court Decides Matal v. Tam, No. 15-1293.

On June 19, 2107 the U.S. Supreme Court decided Matal v. Tam, holding that the Lanham Act’s prohibition on registering federal trademarks that “disparage” any person violates the First Amendment. The Lanham Act prohibits...more

Supreme Court Decides Star Athletica, L.L.C. v. Varsity Brands, Inc.

On March 22, 2017, the Supreme Court of the United States decided Star Athletica, L.L.C. v. Varsity Brands, Inc., No. 15-866, holding that artistic designs on cheerleading uniforms were eligible for copyright...more

Brexit: What to Expect and How to Prepare for the ‘New Normal'

The U.K. has voted, in a popular referendum, to leave the EU. The referendum is not legally binding and the result was extremely narrow: 51.9 percent in favor of leaving, 48.1 percent in favor of remaining. This partly...more

Supreme Court Decides Hana Financial, Inc. v. Hana Bank

On January 21, 2015, the U.S. Supreme Court decided Hana Financial, Inc. v. Hana Bank, No. 13-1211, holding that whether two trademarks are “legal equivalents” creating a single, continuing commercial impression and may be...more

PTO’s Holiday Gift: Lower Trademark Fees

“The USPTO has issued a final rule notice reducing certain trademark fees. The reductions will benefit the public by lowering the costs of seeking and renewing federal registration. ...more

Brand Experience

The Atlantic’s recent article, Buy Experiences, Not Things, addresses the fact that while, as consumers, we tend to think we want more material things, what really makes us happy are experiences. Anticipating experiences,...more

10/15/2014  /  Brand , Trademarks

Supreme Court Decides American Broadcasting Cos. v. Aereo, Inc.

On June 25, 2014, the U.S. Supreme Court decided American Broadcasting Cos. v. Aereo, Inc., No. 13-461, holding that Aereo violates the Copyright Act by streaming near-live copyrighted television programming to subscribers...more

Supreme Court Decides POM Wonderful LLC v. Coca-Cola Co.

Petitioner POM Wonderful LLC makes and sells juice products, including a pomegranate-blueberry juice blend. Coca-Cola Company makes a juice blend with a label that prominently displays the words "pomegranate" and "blueberry"...more

Use of Competitor’s Trademark As Trigger for Sponsored Ad is Not Trademark Infringement According to Tenth Circuit

Despite years of litigation over keyword advertising, very few courts have reached the important question whether the use of a trademark solely as a trigger for an advertisement is likely to cause confusion. Last week, in a...more

Evoking or Infringing? Thicke Seeks DJ against Gaye Estate

Last week, Robin Thicke was among several plaintiffs who “reluctantly” (you don’t often see that word used in a complaint like this) filed a declaratory judgment action against defendants including Marvin Gaye estate seeking...more

US Supreme Grants Cert in False Advertising Case

Today the US Supreme Court granted cert in the false advertising case, Static Control Components, Inc. v. Lexmark Intl., Inc., 697 F.3d 387, 104 U.S.P.Q.2d 1352 (6th Cir. 2012). ...more

Trademark owners, beware!

Here is a perfect case study for the value in conducting trademark clearance searching before launching a new brand or product – or even using a slogan on a product....more

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