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Keeping the Flame Alive: How IP Protects the Legacy of the Olympics

Historically, the Olympic Games rank high as one of the most effective international marketing platforms in the world, reaching billions of people in more than 200 countries and territories across the globe. The International...more

Gold Medal Intellectual Property: Copyrights and Trademarks at the Olympics

With around 3 billion people tuning in to each Olympic Games, and Paralympic Games viewership on the rise, the Olympics are some of the most widely watched televised events in the world. Athletes are not the only focus of...more

Beyond the Podium: Technology & Fashion in Track and Field

When Nike® unveiled the kits for the 2024 U.S. Olympic track and field team, the design of the women’s kits sparked significant discussion online. At the center of the discussion was a one-piece women’s suit with a high-cut...more

Beyond the Podium: Technology & Fashion in Swimming

From the start of the modern Olympic Games, swimming has not only demonstrated athletic excellence but has also mirrored advancements in fashion and technology. Competitive swimwear has evolved significantly, embracing the...more

Beyond the Podium: Technology & Fashion in Gymnastics

For the first time in history, Team USA’s gymnasts gathered on NBC’s “TODAY” Show to publicly unbox their team uniforms prior to competing in the 2024 Paris Olympics. Simone Biles, Suni Lee, Jordan Chiles, Jade Carey, and...more

Best in the World: Gear at the Forefront of Sports and Technology

The best athletes in the world have converged on Paris to represent their countries and showcase their ultimate sports performances — but the athletes are not the only ones going for gold. The Paris Olympics is also an arena...more

Best in the World: Patents at the Forefront of Sports and Technology

Olympians are typically celebrated for their physical achievements—but some are also inventors who have contributed to innovation in the sporting world. One notable example is Ted Ligety, an alpine skier who earned gold...more

Practice How You Play? Training Tech vs. Competition Tech

Most athletes have probably had a coach or two quote Navy Seal Marcus Luttrell, “You play like you practice and you practice how you play.” But does this always hold true?...more

Ancient Greece Competed Naked: How Technology Has Clothed Olympians Over Time

The exact origins of Olympians competing naked are unclear. Perhaps it began when Spartan runner Acanthus showed up to race without the traditional loincloth on. Or it could have been when Orsippus of Megara won his 185-meter...more

Passing the Torch: Technology in the Opening Ceremony Fashion at the Paris Olympics

With the 2024 Olympic Games set in Paris, France, one of the world’s fashion capitals, athletics and aesthetics collide to take center stage at the much-anticipated opening ceremony. The cultural showcase begins on July 26th,...more

7/29/2024  /  Innovation , Olympics , Patents , Sustainability

Key Takeaways from AmericaMakes: 2022 RAPID + TCT Additive Manufacturing (3D Printing) Conference

Industry Insights, Protecting Your Property/Information and Building a Foundation for Compliance with Labor and Employment Laws - On May 17-19, 2022, the AmericaMakes: RAPID + TCT Additive Manufacturing Conference was...more

Highly Evolved Intellectual Property Strategies for Protecting Consumer Products

Product companies in the 21st century must be nimble and capable of fast execution. Competition has never been so fierce because of the proliferation of the global economy, including typical market competitors, former...more

The Laws of Fashion: What's Trending in 2022

The fashion industry has certainly seen its fair share of change over the last year given consumer trends, geopolitical & public health issues, innovation in technology and legal developments and we don’t anticipate that...more

Get Real: Preventing Counterfeit Product with Blockchain

The counterfeit business is booming. In fact, counterfeit goods account for a whopping 3.3% of global trade and cost the U.S. economy approximately $600 billion a year. The Dangers of Counterfeit Products - Counterfeiting...more

The Fast Track: Using Blockchain to Trace Products Through the Supply Chain

Many companies need strong supply chain traceability. For the most prevalent tracing challenges, blockchain may provide a formidable solution. Real-World Applications - Using blockchain to trace products is especially...more

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