Tune in as Ian Turvill (CMO, Freeborn & Peters LLP), moderator Holly Amatangelo (education director, LMA) and Tricia Lilley (CMO, Fox Rothschild LLP) discuss how the LMA's BoK helps legal marketers today and in the future;...more
The Legal Marketing Association has developed a Body of Knowledge (BoK) to clearly define the accepted domains, competencies and associated skill sets needed at the essential and advanced levels of the legal marketing...more