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Is Your Super Bowl Marketing Campaign Playing by the Rules? 5 Tips to Help You Avoid Getting a Penalty

With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

New Year, New Twists: From Golden Globes to Sports Legends Turning Pages

Welcome back to the Spotlight! We’re barely into the New Year and it has been an eventful one already. First, (and you would be forgiven for not knowing this, but…) the Golden Globes took place this past Sunday. The theme...more

Sprinting Into 2024: From Mickey's New Chapter to Olympic Surprises and Star Controversies

Happy New Year, and welcome back to the Spotlight! If your New Year’s resolution is to get up to speed on the latest in the sports and entertainment business, while also getting the occasional chuckle, you have come to the...more

Planning a Super Bowl Marketing Campaign? 5 Quick Tips for Staying in Bounds and Avoiding Disqualification

With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

Sports & Entertainment Spotlight: Hailey Bieber’s Skincare Company 'Rhode' Is Being Haled Into Court to Answer Trademark...

Welcome back to the "Spotlight" – this being the very first and certainly not the last of Summer 2022. That’s right, folks. Although I expect my readership numbers to swoon to “spouse-and-blood-relative” levels, I will still...more

Sports & Entertainment Spotlight: Apple Inks a 10-Year Partnership With Major League Soccer

Welcome back to the "Spotlight!" In the spotlight this past week in Washington, D.C. (and beyond) was the beginning of the House of Representatives’ Select Committee’s public hearings regarding the January 6, 2021...more

Sports & Entertainment Spotlight: Los Angeles Rams Pass Rusher Aaron Donald's Restructured Deal Makes Him $95 Million by 2024; and...

Welcome back to the "Spotlight!" This may come as a shock to exactly none of you, but people can be really good as casting aside morality in the face of heaps of money. That statement came into sharp focus this week with the...more

Sports & Entertainment Spotlight: Ye Is the Latest Musician to Forge a Collaboration With a Fast Food Restaurant, and Kim...

I did not want to write this week. What more can I say other than what has already been said after yet another callous, atrocious, evil, and (perhaps worst of all) familiar mass shooting in this country? Since this is a...more

Sports & Entertainment Spotlight: Boosters in NIL Collectives Are Taking Full Advantage of Using NIL as a Recruiting Tool, and...

Welcome back to the "Spotlight," welcome back to allergy season and welcome back, Kotter (I swear I’m younger than that reference would indicate). At any rate, this weekend, I am looking forward to welcoming Broadway back to...more

Sports & Entertainment Spotlight: Nickelodeon is Set to Broadcast a National Football League Game on Christmas Day, and Formula 1...

Welcome back to the "Sports & Entertainment Spotlight," your 30,000 foot view of the various goings-on in the sports and entertainment industries. This week, I am writing from, well, 30,000 feet flying cross country to soak...more

Sports & Entertainment Spotlight: College Athletes Use NIL Opportunities to Create Bidding War, and Power Couple Jay-Z and Beyoncé...

Live from New York it’s…wait, that’s not right. Two weeks off, and I’ve forgotten how I open these…ah, yes… Welcome back (both to me and to you) to the “Spotlight.” I would love to be able to say that my batteries are fully...more

Sports & Entertainment Spotlight: Kevin Hart Signs a $100 Million Investment Agreement to Create Multi-Platform Comedic...

Endorsement Deals, Sponsorships & Investments - Kevin Hart Signs $100 Million Investment Agreement To Create HARTBEAT, Which Will Be Led By An All Black Leadership Team - April 27, 2022 via Forbes (subscription may be...more

Sports & Entertainment Spotlight: Tennis Mogul Serena Williams’ New Tech Investment Firm Breaks Into the World of Sports...

Endorsement Deals, Sponsorships & Investments - Second NIL collective supporting Ohio State football launches - April 20, 2022 via Chillicothe Gazette - Gary Marcinick has spent decades around Ohio State football. He was...more

Sports & Entertainment Spotlight: Many Celebrities Are Increasingly Taking High-Profile Founder or Consulting Roles for Consumer...

Welcome back to the "Spotlight," and to those of you who celebrate, (a) Ramadan Mubarak and/or (b) Happy: (i) Passover, (ii) Good Friday and/or (iii) Easter. (What can I say? You can take the transactional lawyer out of...more

Sports & Entertainment Spotlight: Female NCAA Athletes Largely Outpace Their Male Counterparts on Endorsements; and Ex-Wife of...

Welcome back and please come on in, lest you catch a cold. This past Sunday’s Grammy Awards dialed up the heat, taking place in the Las Vegas desert, having been bumped from its usual Los Angeles stage due to COVID...more

Sports & Entertainment Spotlight: Kobe Bryant's Estate and Nike Forge New Partnership to Carry on Legacy; Dua Lipa Faces Yet...

Welcome back to the "Spotlight." I don’t know whether any of you have heard, but something pretty shocking took place this past Sunday night at the Dolby Theatre in Los Angeles. I hope you’re sitting down while you read this...more

Sports & Entertainment Spotlight: Speedo Drops Russian Olympian Swimmer Evgeny Rylov's Sponsorship for Supporting Vladimir Putin,...

Welcome back to the "Sports & Entertainment Spotlight." We’re just one week into March Madness, and already my predictions from last week are coming to fruition (if only I had the same luck picking winners of the games...more

Sports & Entertainment Spotlight: University of Connecticut Women’s Basketball Guard Paige Bueckers Takes Full Advantage of NIL...

Welcome back to the...— Is there anything you want to say to me? ...Are you sure...? ...You forgot, didn’t you...? Well let me remind you... It’s the first anniversary of this often irreverent, at times poignant,...more

Sports and Entertainment Spotlight: Member of the ROC Figure Skating Team Is Suspected of a Doping Scandal, and Former Miami...

Welcome back, and in case you’ve been living under a rock (unless it’s a "30 Rock"), two of the biggest sporting events will command millions upon millions of eyeballs for NBC this weekend with the Winter Olympics (already in...more

Sports & Entertainment Spotlight: Former Miami Dolphins’ Head Coach Brian Flores Files a Potential Landmark Lawsuit Against the...

Welcome back to the Spotlight and oh-me, oh-my, do we have a full slate of developments in the National Football League (NFL) – and that’s to say nothing of what happened on the field, with the Cincinnati Bengals and Los...more

Planning a Super Bowl- or Olympics-Themed Marketing Campaign? Quick Tips for Staying in Bounds and Avoiding Disqualification

Super Bowl - With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by...more

Sports & Entertainment Spotlight: Neil Young’s Song Catalog Removed From Spotify After a Public Ultimatum Over COVID-19...

After a compelling weekend of playoff football in the NFL, in which all four of the matchups came down to the final play of each game (serving to drive even more eyeballs to the NFL in what has been a fruitful season for the...more

Sports & Entertainment Spotlight: Microsoft to Buy Activision Blizzard for $68.7 Billion Making it Among the Biggest Deals Ever in...

Welcome to a special quarantine edition of the "Spotlight." When I set out to get more “exposure” for the "Spotlight" this year, this was not exactly what I had in mind. But hey – we play the cards that we are dealt. At least...more

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