Lance Godard

JD Supra Perspectives

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Crisis Communications Roadmap for Law Firm Marketers Responding to COVID-19

Lance Godard provides a comprehensive playbook of action items and best practices from LMA's recent Crisis Communications webinar for law firm marketers....more

3/30/2020 / Content Strategy , Coronavirus/COVID-19 , Crisis Management , Firm Leadership , LMAMKT , Marketing Perspectives , Public Relations , Strategic Planning

When Will the Billable Hour Die? Conversation with Law Firm Change Agent John Chisholm (Part Two)

Part two of an interview on law billing changes....more

1/2/2018 / Billable Hours , Business of Law , Client Retention , Firm Leadership , Law Firm Partners , LMAMKT , Strategic Planning

When Will the Billable Hour Die? Conversation with Law Firm Change Agent John Chisholm (Part One)

Changing the ways lawyers charge for their services and, equally important, the ways that clients pay for them, requires more than flipping a switch and sending out a different type of bill. ...more

12/18/2017 / Billable Hours , Business of Law , Client Retention , Firm Leadership , Law Firm Partners , LMAMKT , Strategic Planning

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