Recently, Elon Musk launched a promotion on X (formerly Twitter). The promotion, however, doesn’t follow the rules that are typically required with promotions. Here’s the ad:...more
This week Donald J. Trump announced that “Back by popular demand” he’s offering his new (Series 4) Trump Digital Trading Cards (NFTs). Being the glutton for punishment that I am, I went to the website to review the offer and...more
Wow, the U.S. Supreme Court decided a sweepstakes issue today.
Anyone who has ever drafted or looked at Official Rules typically notices some clause concerning how disputes are to be resolved. Often there is forum...more
Maybe it’s just me, but I think when promotion lawyers see an innovative sweepstakes, they think about the legal issues raised. I’m sure the jurisconsults debated over whether Tali, Terni Lapilli and Ludus Latrunculorum could...more
“I ought to be thy Adam, but I am rather the fallen angel.”
AI could very well be today’s “Modern Prometheus” in the world of skill contests. Earlier this year, the AI-generated photograph “The Electrician” was a finalist...more
The statistics speak for themselves:
- Influencer marketing in the US is valued at over $16 billion.
- 72% of Gen Z and Millennials follow influencers on social media.
- 89% of marketers intend to increase influencer...more
8/8/2023
/ Advertising ,
Confidentiality Policies ,
Content Marketing ,
Content Publishing ,
E-Commerce ,
FTC Endorsement Guidelines ,
Influencers ,
Liability Insurance ,
Marketing ,
Online Platforms ,
Regulatory Requirements ,
Social Media ,
Terms and Conditions ,
Websites
The phrase “Many Will Enter, Few Will Win” is often used to comply with CARU’s guidelines for contests directed to children. It’s meant to make it easier for kids to understand that they really don’t have a good shot at...more
...You don’t have to go to Disney World and take a 10-minute boat ride down the Seven Seas Waterway to realize that people around the globe are interconnected in so many ways and that a company’s business is pretty much...more
On June 8, 2021, the Second Circuit handed down its opinion in the case Soliman v. Subway Franchisee Advertising Fund Trust, Ltd., No. 20-946, holding that the vague, small type in Subway’s in-store ad referring to its “Terms...more