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Look to Firm Strategy for Guidance in Preparing Next Year’s Client Development Budget

It’s budget season – one of the toughest times for law firm client development leaders because they are asked to allocate a finite amount of dollars across a seemingly limitless range of possibilities. The job is made even...more

At the Expense of Marketing & Sales: Building a Better Budget

The most common six-word phrase in use at law firms? “What charge code do I use?” Perhaps I exaggerate to make a point. But if you’ve led a department or practice group at a law firm, you’ve heard these words often and know...more

How This COVID Moment Can Transform Law Firm Marketing and Sales Budgets

“One of the blessings of COVID,” said the head of Business Development at a South Africa law firm, “is that it disrupted and improved the way we communicate.”  Although the words “blessings of COVID” are a bit jarring, she’s...more

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