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Hiring Sales Professionals at Law Firms:  An Inside Account of the First & Most Successful Implementation

In recent blog posts, we mentioned many law firms are once again considering forming sales forces.  And we also opined that sales professionals at a law firm is a concept that can work. That’s why we were so honored by the...more

How to Choose the Target, and Then Hit It!

It’s a longstanding tradition in the legal business: Clients complain about law firms on subjects such as price, deficient client service, slow response times, and unacceptable outcomes. Meanwhile, lawyers grouse about...more

How to Install a Sales Process at Your Firm

If your firm has a client, it has a sales process. After all, somehow, a buyer of legal services became aware of your firm and expressed interest. When a specific need arose, somehow the buyer thought to reach out to your...more

7 Reasons to Design a Law Firm Sales Process

A recent survey conducted by Chief Sales Officer Insights – a survey about achieving revenue goals – determined that a vast majority of companies are still flying by the seat of their pants when it comes to formalizing,...more

Look to Firm Strategy for Guidance in Preparing Next Year’s Client Development Budget

It’s budget season – one of the toughest times for law firm client development leaders because they are asked to allocate a finite amount of dollars across a seemingly limitless range of possibilities. The job is made even...more

How Law Firm Leaders Help Their Teams Ring the Cash Register

As soon as a new lawyer joins a law firm, they get wind of the fact that acquiring new clients and finding new work at existing clients are key to promotions and increased compensation. Likewise, lawyers who become firm...more

Once Again, Law Firms Are Considering Sales Forces as a Way to Address Revenue Shortfalls

Demand for legal services is materially down after a few extremely flush years, according to a recent “state of the legal marketplace” presentation at Thomson Reuters’s Marketing Partner Forum (MPF). At cash businesses such...more

When Chief Marketing Officers Are Called to Manage Sales

As LawVision’s Jim Cranston suggested in a recent article—Five reasons why a sales professional at your law firm can work—firms continue to contemplate the addition of business professionals skilled at winning new business....more

At the Expense of Marketing & Sales: Building a Better Budget

The most common six-word phrase in use at law firms? “What charge code do I use?” Perhaps I exaggerate to make a point. But if you’ve led a department or practice group at a law firm, you’ve heard these words often and know...more

A Post-Pandemic Law Firm Sales Checklist

During the disruption of 2020 and early 2021, no law firm put its sales efforts on hold; most discovered and implemented new techniques, including, of course the pervasive Zoom sales meeting.  Now, as business normalizes a...more

Law Firm Leaders: How to Turn Key Clients Into Strategic Accounts

Excerpted from “SAM-Legal: Turning Key Clients Into Strategic Accounts, a Guide to Law firm Strategic Account Management” by Steve Bell and Silvia Coulter. This excerpt, from an early chapter in the book, provides guidance on...more

From Client Teams to Strategic Account Management:  Measuring the Costs and Returns of SAM

Second of two blog posts by LawVision’s Steve Bell, Silvia Coulter and Yvonne Nath In our previous blog post, we noted the emergence in the public accounting sector (and hopefully in the legal profession) of a new era of law...more

From Client Teams to Strategic Account Management:  The Next Wave in Law Firm Sales

Lingering and debilitating flat revenue growth at the vast majority of law firms is convincing law firm leaders to accelerate efforts to professionalize sales and business development, according to speakers at several...more

Law Firm Business Development: Taking Your Role as a Business Developer to Higher Levels

“I need the client development professionals to get us 90%, or at least 80%, of the way to the finish line!” This is a refrain that I increasingly heard from partners during a long tenure as a client development leader,...more

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