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Closing Sales Open Loops

When Business Development (BD) professionals and the lawyers they work with use the word “closing,” they primarily mean acquiring a new client or a new piece of business. But there’s another type of closing worth attention:...more

Three tips for CMOs who oversee both Marketing and Sales functions

Law firms are slowly but steadily adding client-facing business development and sales professionals to their ranks and very often placing them under the leadership of Chief Marketing Officers (CMOs). Quickly, these CMOs see...more

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