Better serving, engaging with and growing client relationships: This is a primary internal focus for law firms today. For marketing and business development professionals, the true value-add in this area comes with aligning activities with the strategic priorities of the firms.
Data from a 2017 joint study by LMA and Bloomberg Law (below) shows that marketing and business development professionals are indeed aligned and involved with the strategic priorities of law firms, helping to better understand and work with clients.
Click here to access the full report from LMA and Bloomberg Law.
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Originally published in the November/December 2017 issue of Strategies magazine.
