Eugene McCormick, VP at Passle, is joined by Carolyn Manning, Chief Marketing and Business Development Officer at Mintz, on this fascinating episode of the CMO Series podcast.
Together, they explore:
- How Mintz is ‘punching above their weight’
- Whether the ‘brand’ matches up to where they are as a firm
- How to begin the process of building a brand
- How to move your brand from being a ‘hidden gem’ to being well recognized
