Carolyn Manning of Mintz on the importance of a firm’s brand - Passle CMO Series Podcast

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Eugene McCormick, VP at Passle, is joined by Carolyn Manning, Chief Marketing and Business Development Officer at Mintz, on this fascinating episode of the CMO Series podcast.

Together, they explore:

- How Mintz is ‘punching above their weight’

- Whether the ‘brand’ matches up to where they are as a firm

- How to begin the process of building a brand

- How to move your brand from being a ‘hidden gem’ to being well recognized

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