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Algorithms Content Strategy

Legal Internet Solutions Inc.

E-E-A-T & YMYL Lawyers: Understanding Google Search Quality Rating Guidelines for Better Rankings

Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more

Good2bSocial

How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

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With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more

Seyfarth Shaw LLP

Can’t Hide from Brussels: EU To Require Copyright-Related AI Disclosures

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A whole host of creators have filed suit in the U.S. alleging that AI companies improperly used the creators’ content to train AI programs. In most cases, the creators don’t know for sure whether the AI companies copied...more

Omnizant

The Thing Google Still Doesn’t Get About Law Firms

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Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more

Good2bSocial

How AI is Revolutionizing SEO Strategies for Law Firms in 2024

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The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more

Legal Internet Solutions Inc.

Google’s First 2024 Algorithm Update: Quality Content Still Rules for Law Firms

Spoiler alert straight from Google: “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.” If your law firm’s digital...more

Good2bSocial

How Law Firms Can Use AI Content Strategically to Satisfy Google’s Quality Standards

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The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more

Omnizant

Open Hours and Your Firm’s Ranking in the Map Pack

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Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business...more

Good2bSocial

Top Legal Marketing Blog Posts of 2023

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As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Omnizant

[Webinar] SEO For Lawyers in 2024: Standing Out in the Wild West of AI & Beyond - January 11th, 2:00 pm - 3:00 pm ET

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Join us for an insightful webinar hosted by Omnizant’s Director of SEO, Emily Brady, as we kick off a New Year. During this session, Emily will take a look at the big SEO changes of 2023 and what it all means for your...more

Good2bSocial

Unlocking the Potential of TikTok for Law Firms

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With 1.7 billion users today, a growth of 17% from 2022, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the...more

Good2bSocial

A 9-Step Guide to Effective Content Marketing for Law Firms

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Law firms are embracing digital marketing like never before. In an industry that used to rely almost solely on word of mouth, many firms have made important investments in the digital space – and that’s not going to slow...more

Cornerstone Research

5 Questions with Kimberly Neuendorf: Content Analysis

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We interview Professor Kimberly Neuendorf of Cleveland State University to gain her insights on content analysis: what it is, when it is used, and what is driving its remarkable growth. Professor Neuendorf is an authority on...more

Stange Law Firm, PC

Why Do Search Engine Rankings Fluctuate?

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Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer....more

Good2bSocial

How to Determine if Your SEO Campaign is Working

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Most marketers measure SEO performance by focusing on organic traffic numbers and keyword rankings. Those items are important but don’t provide the full picture. There are actually several other metrics that can be used to...more

Omnizant

LinkedIn Best Practices: June 2023 Algorithm Update

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As legal professionals, optimizing your LinkedIn presence is essential to grow your network, engage with potential clients, and showcase your expertise. The platform is moving away from casual, opinionated content and back...more

Legal Internet Solutions Inc.

Turning Content into Conversions in 5 Steps

Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more

Good2bSocial

Implement These Strategies To Outsmart The LinkedIn Algorithm

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You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing...more

Good2bSocial

SEO for Law Firms: Do Search Rankings Drop After a Mobile Usability Fail?

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By now, most people understand that mobile usability is a ranking factor for Google. Though we don’t know the exact details (because we don’t know the precise algorithm), we do know it’s something to pay attention to, along...more

Legal Internet Solutions Inc.

Ask Me Anything: Building Your Personal Brand on LinkedIn

Only 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net 9 billion impressions. What does that mean? Almost no one is leveraging the power of the network, so those who do have a...more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

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Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more

Nancy Myrland - Myrland Marketing & Social...

LinkedIn: How To "Tickle" The Algorithm So Your Content Shows Up In The Newsfeed

You work hard to create content that you think will be useful, helpful, and valuable to your followers. Every now and then, you create a post and...nothing...crickets. Let's talk about the LinkedIn algorithm and what causes...more

Nancy Myrland - Myrland Marketing & Social...

LinkedIn: How To Work Within The Algorithm So Your Content Shows Up In The Newsfeed

You work hard to create content that you think will be useful, helpful, and valuable to your followers. Every now and then, you create a post and...nothing...crickets. Let's talk about the LinkedIn algorithm and what causes...more

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