News & Analysis as of

Algorithms Search Engines Machine Learning

Firesign | Enlightened Legal Marketing

Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

EDRM - Electronic Discovery Reference Model

Generative Search Engines: Providing Answers Not Links

Search engines based on Generative AI, known as Generative Search Engines (“GSE”), provide actual answers to user queries, not just website links. These links suggest dozens, hundreds, if not thousands of websites where...more

Good2bSocial

How AI is Revolutionizing SEO Strategies for Law Firms in 2024

Good2bSocial on

The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more

Legal Internet Solutions Inc.

Google’s First 2024 Algorithm Update: Quality Content Still Rules for Law Firms

Spoiler alert straight from Google: “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.” If your law firm’s digital...more

Good2bSocial

How Law Firms Can Use AI Content Strategically to Satisfy Google’s Quality Standards

Good2bSocial on

The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more

EDRM - Electronic Discovery Reference Model

Words Matter: Tips on Effective Prompts to Improve Your Generative AI Output

Did you know that talking nicely to your Generative AI (“GenAI”) platform can improve its performance? This may not be intuitive, but it is true. And there are other aspects of effectively prompting your GenAI bot that merit...more

Good2bSocial

AI for Law Firms: Why Google May Rank AI-Generated Content Over Original News

Good2bSocial on

As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be...more

Troutman Pepper Locke

Google Health's Partnerships Raise Privacy Concerns

Troutman Pepper Locke on

Google Health’s Partnerships Raise Privacy Concerns - Recently, Google has been at the center of privacy concerns due to its health- sharing collaborations with the University of Chicago Medical Center (the Medical Center)...more

9 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide