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Analytics

BakerHostetler

DSIR Deeper Dive: A Big Year for VPPA Developments

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The past year has brought a number of federal appellate rulings under the Video Privacy Protection Act (VPPA), 18 U.S.C. § 2710, one of the statutes under which plaintiffs have been filing numerous claims in recent years...more

Society54

Smart Growth in a Tight Market: A Playbook for Law Firm BD and Marketing Leaders

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As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer temporary, it’s becoming the norm. With corporate clients tightening budgets, M&A activity slowing,...more

Good2bSocial

Our 2025 HubSpot Tips Guide

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HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. For this blog, I have...more

Poston Communications

News: “5 Modern Strategies to Better Align and Integrate Business Development and Communications to Drive Law Firm Revenue...

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Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more

Ropes & Gray LLP

[Podcast] Multidimensional Data Reversion: Harnessing Analytics and Visualization

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On this second episode of Ropes & Gray’s Insights Lab’s four-part Multidimensional Data Reversion podcast series, Shannon Capone Kirk, managing principal and global head of Ropes & Gray’s advanced e-discovery and AI strategy...more

J.S. Held

The Value of Simple Analytics in Financial Investigations: A Case Study

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While we traditionally think of forensic accounting as the specialized area of accounting that focuses primarily on the investigation of financial crimes, forensic accountants are also well equipped to help companies untangle...more

Cooley LLP

15 Types of Tasks Where AI Can Be Most Useful

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As inspired by a recent newsletter from Ethan Mollick of One Useful Thing, here are 15 types of tasks where artificial intelligence can be useful, given its current capabilities...more

Legal Internet Solutions Inc.

Your Law Firm’s Website Is Bleeding Money: The 3-Second Drain on Your Bottom Line

In the digital age, your website isn’t just a digital business card — it’s your virtual front door, your first impression, and often your most hardworking employee. While you’re focused on billable hours and case management,...more

Ice Miller

The Continuing Saga of Ad Tracking Litigation: What Businesses Need to Know

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Recent months have seen a dramatic increase in demand letters and litigation targeting websites and mobile apps. These claims often allege privacy violations stemming from the use of various technologies such as chat bots,...more

Legal Internet Solutions Inc.

8 Essential Law Firm KPIs for Measuring Success in 2025

In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant shifts since our last deep dive...more

Legal Internet Solutions Inc.

Vanity Metrics vs. True Impact: How Law Firms Can Measure Marketing Success

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more

Legal Internet Solutions Inc.

The Hidden ROI of Marketing Operations

Ever notice how some law firms seem to effortlessly maintain a constant stream of compelling content, always showing up in the right places at the right times? Spoiler alert: It’s not magic, and it’s not an army of marketers....more

Legal Internet Solutions Inc.

It’s Time You Start Using UTM Parameters to Track Marketing Channel Performance

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more

Epiq

Why Structured Data Is Essential in the Age of AI

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Artificial Intelligence (AI) is transforming industries by automating tasks and generating insights, but its true effectiveness depends on high-quality, relevant data. Structured data is the most critical data type to...more

Society54

From Insights to Impact: How Legal Marketing & BD Drive Firm Growth

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For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more

JD Supra Perspectives

5 Ways to Use Data to Support Your Firm’s Content Marketing Efforts

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In recap of a recent webinar with Katie Hollar Barnard and Lauren Michaud Knotts, Paul Ryplewski explores how marketers and content strategists can leverage analytics and reader data to improve content....more

J.S. Held

Untangling The Fraud: Utilizing Data Analytics to Investigate Ponzi Schemes

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It is widely recognized that deceiving investors is the bread-and-butter of a Ponzi Scheme . However, the term “investors” often conjures images of Shark Tank or Wall Street – and this is far from the type of investor that...more

Good2bSocial

The Ultimate Guide to Content Marketing for Law Firms in 2025

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HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more

Good2bSocial

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

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As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

Lowenstein Sandler LLP

Alternative Data Poised for More Growth in the Age of AI: The 2024 Lowenstein Sandler Alternative Data Report

Over the last six years, investment management professionals have steadily increased their use of alternative data to improve decision-making, optimize portfolios, improve due diligence, and boost returns. Now, with widely...more

Good2bSocial

What Is Information Gain in SEO & How Can Your Law Firm Benefit?

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Search engine optimization (SEO) is always evolving, and one emerging concept that law firms should pay attention to is information gain. This concept may influence Google’s ranking algorithm, potentially helping law firms...more

Epiq

Mass Tort Claims and Data Management Systems and Technology:  The Need for Speed, Visibility, and Standardization

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In mass tort litigation, selecting the right data management platform is a critical decision.  It ensures efficiency and accuracy in handling and analyzing vast amounts of data – sometimes millions of documents – enabling...more

Legal Internet Solutions Inc.

Lead Scoring: Identifying Key Metrics

Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify the key metrics that...more

Legal Internet Solutions Inc.

Creating a Client-Centric Law Firm Website: From Personas to Pixel-Perfect Design

The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner headshots, there’s a genuine...more

HaystackID

[Webinar] Discovering Data Quickly in High-Stakes White-Collar Investigations - March 12th, 11:00 am - 12:00 pm CDT

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White-collar crimes present investigators with intricate challenges that require precision, expertise, and advanced technology. In today’s high-profile investigations, the stakes couldn’t be higher, with reputations,...more

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