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JD Supra Perspectives

The Legal CMBDO: Bridging the Marketing/Business Development Divide

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The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales....more

JD Supra Perspectives

Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

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AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

JD Supra Perspectives

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

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Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

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The ABCs of Law Firm Strategy: AI, BI, and CI

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An overview of three types of intelligence that can be useful in developing law firm strategy, and how they can shape legal marketing....more

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