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Brand Suggestive Marks

Vicente LLP

How to Choose a Trademark for Your Cannabis Brand

Vicente LLP on

Building a strong and distinctive brand identity for your business is crucial for driving sales, fostering consumer loyalty, and standing out in any industry, and more so for emerging and rapidly evolving sectors such as...more

Foley & Lardner LLP

Brand Selection Primer for Emerging Healthy F&B Companies

Foley & Lardner LLP on

Branding is critical for emerging companies in the healthy food and beverage (“F&B”) space. Strong brands can help companies stand out from competitors and build trust and loyalty with customers. For emerging companies, a...more

Buckingham, Doolittle & Burroughs, LLC

Not all trademarks are created equal

Not all trademarks are equal in strength and the scope of exclusive protection they are afforded. The strength of a mark is determined based on the mark’s ability to be distinctive of the of goods and services offered under...more

Carlton Fields

The Game of the Name: Choosing a Trademark for Your Video Game

Carlton Fields on

Back to Basics: A Primer on Intellectual Property Rights in Video Games - It is often said that the most important asset to any video game company is its "IP," or intellectual property. The reason for this is not...more

Gray Reed

Back to Basics: Trademarks Part 1

Gray Reed on

In the most general sense, getting a trademark protects your brand. A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of another. By...more

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