Business Development, Content Strategy, Online Videos

10 Tips to Drive More Web Traffic from Social Media

Good2bSocial on 3/10/2025

In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more

The Boost in YouTube Traffic from Google’s AI Overviews: A Critical Opportunity for Law Firms

Good2bSocial on 3/5/2025

As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more

From Crickets to Conversations: Revamping Your Law Firm’s Marketing Channel Engagement

Legal Internet Solutions Inc. on 12/20/2024

The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more

The Top Legal Marketing Blog Posts of 2024

Good2bSocial on 12/16/2024

As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together,...more

Why Some Law Firms Are Not Seeing Results from Content Marketing

Good2bSocial on 12/10/2024

Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different...more

How to Improve the Discoverability of your Law Firm’s Podcast

Good2bSocial on 12/6/2024

Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your...more

How Lawyers and Law Firms Can Leverage LinkedIn’s In-Feed Video Carousels

Good2bSocial on 8/27/2024

LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already...more

Social Media for Lawyers: 15 Ways to Build Trust

Good2bSocial on 7/1/2024

In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more

How to Create an Effective Content Calendar: A Guide for Law Firms

Good2bSocial on 6/11/2024

In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their...more

Video Marketing Essentials: Building Strong Brands for Law Firms in the Digital Era

Good2bSocial on 5/31/2024

Video marketing has become a powerful tool for businesses across various industries, including law firms. With the potential to engage, educate, and convert potential clients, video content can significantly enhance your...more

Content Marketing for Law Firms: The Different Types of Content You Should be Creating in 2024

Good2bSocial on 1/15/2024

Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more

A Round-Up of 2023 SEO Trends for Law Firms

9Sail on 12/1/2023

As 2023 comes around the last bend, the digital landscape continues to evolve at breakneck pace, no less so in the realm of search engine optimization (SEO). For law firms looking to stay ahead of the curve, understanding and...more

Social Media for Law Firms: The Most Effective Types of Content on Social Media

Good2bSocial on 11/28/2023

Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For social media marketers,...more

6 Tips for Starting Your Firm’s Podcast Adventure

Legal Internet Solutions Inc. on 11/22/2023

Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more

Five Public Relations Outreach Strategies That Can Benefit Your Law Firm

9Sail on 10/19/2023

Date: October 18, 2023 If you’re wondering how to grow your law firm, the key lies in promoting it effectively. To generate new leads and increase brand awareness, it’s essential to make your firm’s name stand out in the...more

8 Benefits of Outsourcing Your Law Firm’s Social Media Management

Good2bSocial on 10/16/2023

The scope of social media management has expanded significantly in recent years. Many firms struggle to take advantage of all that social media has to offer, because they simply don’t have the time or resources to dedicate to...more

Website Design for Law Firms: 20 Tips to Boost Traffic and Leads

Good2bSocial on 10/12/2023

We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...more

A Guide to Posting on Threads

Good2bSocial on 8/23/2023

Threads is the latest social media app to gain popularity, and since its creation many law firms have joined the app. However, many still wonder what they should post on the app and what type of content will perform best....more

What Legal Marketers Can Learn From HubSpot’s New Marketing Report

Good2bSocial on 8/2/2023

HubSpot is a beacon of valuable knowledge for marketers. They’ve recently released their latest report, a free State of Marketing Report (updated for 2023) with lots of insights that can inform savvy legal marketers....more

Social Media for Lawyers: 14 Ways to Build Trust

Good2bSocial on 7/31/2023

In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more

Content Marketing for Law Firms: The Different Types of Content You Should be Creating in 2023

Good2bSocial on 7/17/2023

Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more

8 Types of Videos Every Law Firm Needs in 2023

Good2bSocial on 7/12/2023

Video is becoming more than a “nice to have” – it’s essential for law firm marketing. Video not only gains interest across more channels, but it can also add credibility to your content. Production value doesn’t matter as...more

The Law Firm Guide to Video Marketing on Social Media

Good2bSocial on 7/5/2023

Video presents the most opportunity for today’s marketers. Need some proof? 94% of video marketers say video has helped increase user understanding of their product or service, and 84% of marketers say video has helped them...more

Law Firm S.E.O. Best Practices, According to Google

Legal Internet Solutions Inc. on 5/8/2023

We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more

Tips to Help Social Media Engagement

Good2bSocial on 4/17/2023

We’re living in the age of social media overload as usage numbers are higher than ever. In fact, half of the entire world’s population is active on social media (Statista)...more

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