News & Analysis as of June 29, 2025

Marketing Perspectives

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Yes, Your Referrals Are Actually Validating You on Google First

9Sail on 6/20/2025

The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

Are Google LSA Ads helpful for law firms?

Stange Law Firm, PC on 12/7/2023

Google LSA Ads came into the scene in 2015. Since then, many lawyers have increasingly used Google LSA Ads as part of their online marketing. Sensing the opportunity for more business, many marketing companies are also...more

[Webinar] SEO For Lawyers in 2024: Standing Out in the Wild West of AI & Beyond - January 11th, 2:00 pm - 3:00 pm ET

Omnizant on 11/27/2023

Join us for an insightful webinar hosted by Omnizant’s Director of SEO, Emily Brady, as we kick off a New Year. During this session, Emily will take a look at the big SEO changes of 2023 and what it all means for your...more

Using Data to Guide Your Law Firm's Content Creation

9Sail on 3/3/2023

While creativity is certainly required to execute a successful law firm marketing campaign, the starting point for law firm marketers should always be data. Data tells you what in your current content creation process is...more

Leveraging Tools to Help Generate Content Ideas

Good2bSocial on 2/16/2023

If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your...more

Does Posting on Social Media Help SEO?

9Sail on 1/10/2023

As social media marketing continues to grow in popularity, a question we often get asked by our clients is if posting on social media helps SEO. Should you choose to continue reading on, you will learn the answer to that...more

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