News & Analysis as of May 16, 2025

Marketing

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Unlocking Creativity

Integreon on 1/23/2025

Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation....more

Three Ways to Get Lawyers to Fall In Love with Marketing Technology

ClientsFirst Consulting on 2/16/2024

While it may (or may not) be shocking that 50% of marriages end in divorce, what may be a more jarring statistic is how 77% of lawyers have experienced a failed technology implementation. And while some may take a second or...more

How Small and Mid-Size Law Firms Can Use Artificial Intelligence in Their Marketing Efforts

ClientsFirst Consulting on 9/8/2023

In the rapidly evolving world of legal services, artificial intelligence (AI) is no longer just an emerging technology; it’s a pivotal force revolutionizing how law firms of all sizes operate and market themselves....more

Seven Business Development and Marketing Success Strategies for Small and Mid-Size Law Firms

ClientsFirst Consulting on 7/19/2023

Small and mid-size law firms have many unique opportunities and challenges in the competitive legal industry ecosystem. Staying informed about the latest trends and adopting effective strategies is crucial for these firms...more

Website Adtech: What Every In-House Lawyer Must Know (Now!)

Shook, Hardy & Bacon L.L.P. on 5/16/2023

The biggest data privacy litigation risk companies currently face is class action litigation based on the use of certain website advertising technology (adtech). Are you wondering what this means for your company? This alert...more

Integrated Marketing and Public Relations with Robyn Addis of Legal Internet Solutions Incorporated

Furia Rubel Communications, Inc. on 1/31/2023

In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more

Five Ways to Effectively Use Marketing Technology in 2023 and Beyond - Part 1

ClientsFirst Consulting on 1/20/2023

Chris Fritsch and Stefanie Marrone recently hosted a master class on tips and trends in marketing technology. They shared best practices for picking the right email marketing tool, how to redefine CRM adoption, the rise of...more

The Importance of Being Strategic; Account Based Marketing, Measuring Return, and a Strategy-First Approach to Digital Marketing...

Furia Rubel Communications, Inc. on 7/20/2021

Hello everyone, and welcome to another episode of On Record PR. I’m Leslie Richards, a guest host of the show and the Chief Innovation Officer at Furia Rubel Communications. Today we’re going on record with Guy Alvarez, who...more

Getting Engaged: Enticing Lawyers to Commit to Marketing Technology - Part 4

ClientsFirst Consulting on 2/17/2021

Once a firm is ready to begin the marketing technology implementation, it’s important to focus on doing everything possible to ensure that the initial “honeymoon period” of the technology rollout is blissful. One way to do...more

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