News & Analysis as of June 4, 2025

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Lead Scoring: Identifying Key Metrics

Legal Internet Solutions Inc. on 2/28/2025

Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify the key metrics that...more

Why Your Law Firm’s Marketing Strategy Might Be Stuck in 2010 (And How to Fix It)

Legal Internet Solutions Inc. on 2/7/2025

Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to today, and while technology...more

How to Use PR to Boost Your Law Firm’s Online Presence

9Sail on 7/31/2023

In the current digital age, having a strong online presence is essential for most businesses – including law firms. However, with stiff competition in the legal industry, it can be challenging to stand out from other firms....more

[Webinar] Beyond Your Law Firm’s Website: An Introduction to Off-Page Optimization Strategies - May 9th, 11:00 am PDT

Omnizant on 4/7/2023

When you think of SEO, you likely think of enhancing your law firm’s website to improve rankings in the search engine results. The truth is that SEO expands beyond your site and off-page optimization is a critical factor in...more

[Webinar] SEO for Attorneys in 2023: Best Practices for Improving Your Site’s Ranking - January 12th, 2:00 pm EST

Omnizant on 12/13/2022

Every year, Google makes hundreds of algorithm updates which impact millions of websites. As we kick off the New Year, Omnizant’s Director of SEO, Eric Warncke, will share SEO trends and best practices for optimizing your law...more

Marketing for Small Law Firms in 2022: 20 Key Strategies for Success

Good2bSocial on 11/23/2022

If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more

10 of the Most Underrated Tactics for Marketing Law Firms

Good2bSocial on 7/26/2022

Marketing is constantly evolving. Many times, it’s easy to know what works and what doesn’t and to stick with what’s familiar. The only problem with going that route is that you might be leaving opportunities on the table....more

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