Five rules for building trust with the audience so you can build a following
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Thought leadership is a potent client service tool you didn't know you had
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Science can't clone you, but your thought leadership content can
Thought leadership provides air support for your business development ground game
Don't chase eyeballs with your thought leadership. Chase these two things instead.
Here's how thought leadership content greases your business development skids
Yes, your firm should create bingeable thought leadership content
Thought leadership is a process, not a product
Calibrate these five aspects of your thought leadership—or risk it failing miserably
Law Firm ILN-telligence Podcast | Episode 91: Amanda Schneider | Epstein Becker Green
Four unexpected lessons about writing that lawyers can learn from cake decorating competitions
Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? - Passle's CMO Series EP140
Five reasons you should be curating content if you're too busy to create content
You should be taking a stand in your thought leadership
Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success - Passle's CMO Series Podcast
The best writers put their readers on the slide, not the monkey bars
You won't be successful with your thought leadership unless you do this
Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence
Earlier this week, Canada introduced Bill C-63, also referred to as the Online Harms Act (the “Act”), which would require online content providers to act responsibly with regard to the platforms they operate and to remove...more
In an age where a vast majority of patients turn to the internet for healthcare information and recommendations, the online reputation of healthcare practices has become a paramount concern. The way medical professionals and...more
You may have heard that artificial intelligence is “revolutionary” – and it is. AI is changing the way things get done in the modern workplace, and marketing is no exception. HubSpot has new tools powered by AI, and content...more
Have you heard about ChatGPT, the A.I. tool that will replace all writers and content creators? ChatGPT is a real tool that may help with content creation, but it is not a replacement for human writers...more
Wie ist der aktuelle Gesetzgebungsstand zum Urheberrecht? Spätestens seitdem das Bundeskabinett im Februar 2021 seinen Gesetzesentwurf zur Reform des Urheberrechts vorgestellt hat, dürfte die anstehende Reform auch...more
Let’s talk now about how you make it easy for your avatar to find you. After all, if you’re setting everything up to make that person happy, you have to be able to get together. You need to develop a marketing strategy. For...more
Wikipedia founder Jimmy Wales completes crowd-funding this week for his latest venture: Wikitribune, a news platform that, while not affiliated with Wikipedia, applies Wikipedia’s collaborative model to journalism. Wales...more
The Court of Justice of the European Union (CJEU) has blurred the lines between primary and secondary copyright infringement in a decision concerning hyperlinks to leaked photos of a Dutch celebrity’s Playboy photoshoot. For...more