In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should take a stand in the thought leadership content they create.
He notes three particular reasons why they should do so:
1. True leaders lead and have opinions.
2. Your audience might interpret your lack of taking a stand as you not being knowledgable or caring about the topic you're See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should take a stand in the thought leadership content they create.
He notes three particular reasons why they should do so:
1. True leaders lead and have opinions.
2. Your audience might interpret your lack of taking a stand as you not being knowledgable or caring about the topic you're discussing.
3. You'll signal to your audience that you have their interests at heart.
Learn more about Wayne Pollock:
https://www.linkedin.com/in/waynepollock
Learn more about Copo Strategies:
https://www.copostrategies.com
Learn more about the Law Firm Editorial Service:
https://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard:
https://copostrat.link/email
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos See less -
