In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken when all those readers want are nuggets.
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock:
https://www.linkedin.com/in/waynepollock
Learn more about the Law See more +
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken when all those readers want are nuggets.
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock:
https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos See less -