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In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gyi Tsakalakis, founder of AttorneySync, a law firm marketing agency that helps law firms grow profitably with digital legal marketing and without wasting time.
In their discussion about best practices in legal marketing today, Gyi and Wayne talked about, among other things:
- What is good content these days
- How law firms screw up when it comes to referral marketing
- The two things that all legal marketing and business development boils down to (16:20ish)
- Why community marketing is underappreciated
- Branding vs. direct response advertising
- The state of SEO for law firms today
- The importance of authorship in the age of AI
- Why Gyi might not hang up the phone on an attorney who calls to discuss a metaverse strategy
- Law firms and influencer marketing
- What corporate law firms can learn from "direct to consumer" law firms, and vice versa
Watch the episode on YouTube:
https://www.youtube.com/watch?v=qSFsD5-0mA0
About Gyi Tsakalakis
Gyi's personal website: https://gyitsakalakis.com
Gyi on LinkedIn: https://www.linkedin.com/in/gyitsakalakis
Gyi on X/Twitter: https://twitter.com/gyitsakalakis
Gyi's podcast, Lunch Hour Legal Marketing: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing
Gyi's company, AttorneySync: https://www.attorneysync.com
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com See less -
