In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why good writers put their readers on the slide and not the monkey bars.
In other words, they make it easy for their readers to consume their content by writing content that flows without a reader having to make much effort to read it and digest it.
Each sentence leads to the next one. Each paragraph leads to the next one. Each section leads to the next one. See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why good writers put their readers on the slide and not the monkey bars.
In other words, they make it easy for their readers to consume their content by writing content that flows without a reader having to make much effort to read it and digest it.
Each sentence leads to the next one. Each paragraph leads to the next one. Each section leads to the next one.
For those reasons, readers can easily follow along and understand what is being said.
Learn more about Wayne Pollock:
https://www.linkedin.com/in/waynepollock
Learn more about Copo Strategies:
https://www.copostrategies.com
Learn more about the Law Firm Editorial Service:
https://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard:
https://copostrat.link/email??????
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos See less -
