[Listen to this episode on Apple Podcasts, Spotify, or Amazon:
https://podcasts.apple.com/us/podcast/legally-contented/id1612322032
https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30
https://music.amazon.com/podcasts/b370b4d4-59df-47a8-8bff-4f786ed06222/legally-contented]
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Erin Balsa, founder of Haus of Bold. Erin builds See more +
[Listen to this episode on Apple Podcasts, Spotify, or Amazon:
https://podcasts.apple.com/us/podcast/legally-contented/id1612322032
https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30
https://music.amazon.com/podcasts/b370b4d4-59df-47a8-8bff-4f786ed06222/legally-contented]
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Erin Balsa, founder of Haus of Bold. Erin builds and executes content strategies for sales-led B2B SaaS startups that sell complex solutions to enterprise companies.
She is perhaps best known for helping clients create the kind of research reports people actually want to read and share—like her infamous Remote Work Report, which has generated $680k in revenue last time she checked.
In this episode, Erin and Wayne walk through a blueprint for creating original research programs that build thought leadership and attract and engage clients and referral sources.
They discuss, among other things:
- The process for choosing the subject matter to cover in your research;
- How to differentiate your research when a competitor or other organization is already publishing similar research;
- How to balance substance with brevity;
- When to bring on outside assistance with an aspect of your research program;
- Strategies for writing a research report, including how to craft it in a way that's helpful and not salesy; and
- The many, many ways to publicize a report and slice and dice it to fuel your thought leadership marketing and business development efforts
Watch the episode on YouTube:
https://www.youtube.com/watch?v=RVpHfDkS-I4
About Erin Balsa
Erin on LinkedIn: https://www.linkedin.com/in/erinbalsa
Erin on Twitter: https://twitter.com/erinbalsa
Haus of Bold: https://hausofbold.com
The Notorious Thought Leadership podcast: https://hausofbold.com/thought-leadership-podcast
Erin's research course, "The Research Report Playbook": https://hausofbold.com/course
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com See less -
