In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips.
As the first Chief Content Officer in Fisher Phillips' history, Rich focuses much of his time ensuring that all the material posted to the firm’s website is timely, insightful, and of practical use by employers. By working hand in hand with the firm's leadership and its practice groups and industry teams, he ensures that Fisher Phillips meets the needs See more +
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips.
As the first Chief Content Officer in Fisher Phillips' history, Rich focuses much of his time ensuring that all the material posted to the firm’s website is timely, insightful, and of practical use by employers. By working hand in hand with the firm's leadership and its practice groups and industry teams, he ensures that Fisher Phillips meets the needs of its clients each and every day by publishing over 500 legal insights each year.
In this episode, Rich and Wayne discuss, among other things:
- What COVID-19 taught Fisher Phillips and law firms generally about the value of content marketing and thought leadership marketing content;
- The role planning should play in a law firm's content marketing efforts;
- Why it's okay for law firms to fail when testing new content marketing initiatives;
- Why lawyers should take positions in their marketing and business development content;
- What a culture of content creation looks like at a law firm; and
- How law firms should handle breaking news regarding legal developments.
About Richard Meneghello
LinkedIn: https://www.linkedin.com/in/richmeneghello
Twitter: https://twitter.com/pdxLaborLawyer
Fisher Phillips bio: https://www.fisherphillips.com/people/richard-r-meneghello.html
Rich's email address: rmeneghello AT fisherphillips DOT com
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator/
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello AT legallycontented DOT com. See less -
