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New lateral partners coming aboard? They'll need a Thought Leadership Blitz
Conozca el trabajo de John Grisham
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
This is what makes timely thought leadership so magical
(Podcast) The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
This is the smartest $250 you’ll ever invest in your marketing
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
Season 6 Ep #1 IP State of the Union- Billion Dollar Character Acquisitions- Part 1
Kate Fairweather of Curtis, Mallet-Prevost, Colt & Mosle on Why Every Law Firm Needs a Podcast Strategy - Passle's CMO Series EP166
The BIG mistake plaintiffs' firms often make when talking to their referral sources
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights. You might think thought leadership...more
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
In today’s rapidly evolving legal landscape, relationship marketing remains a cornerstone for business development. However, the strategies that worked in the past need to be updated to resonate with the expectations of...more
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more
Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
Don’t sleep on how timely thought leadership can position you and your colleagues as authorities on the areas of law you practice or the industries you serve. Lawyers and their law firms often view timely thought...more
You’ll boost your personal brand and look and sound like a million bucks when you invest a few dollars in this. It never ceases to amaze me how many attorneys I see on video and webinars and hear on podcasts who don’t make...more
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities? Well, those days are long gone. But bear with me, we’re not diving into a...more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom. Lawyers and other professional services providers...more
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences. If you are thinking about hiring...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more
Content can do more for your law firm than just marketing. It can level up your recruiting efforts. It is a great time to be an in-demand attorney. But not so much for those law firms recruiting—or trying to...more