Here are 4 under-the-radar sources of thought leadership inspiration at conferences
The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
The lesson 2,886 newspapers can teach law firms about thought leadership
Thought leadership as a secret crisis management weapon?!
New lateral partners coming aboard? They'll need a Thought Leadership Blitz
Conozca el trabajo de John Grisham
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
This is what makes timely thought leadership so magical
(Podcast) The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
This is the smartest $250 you’ll ever invest in your marketing
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
Season 6 Ep #1 IP State of the Union- Billion Dollar Character Acquisitions- Part 1
Kate Fairweather of Curtis, Mallet-Prevost, Colt & Mosle on Why Every Law Firm Needs a Podcast Strategy - Passle's CMO Series EP166
The BIG mistake plaintiffs' firms often make when talking to their referral sources
Stop stressing about the ROI of your thought leadership, OK?
Sarah Mitchell of Stikeman Elliott on Selling Knowledge & What’s Ahead for Legal Marketing in 2025 and Beyond - Passle's CMO Series Podcast
You should be infusing your thought leadership with this
William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market - Passle's CMO Series Podcast EP163
In the digital age, your website isn’t just a digital business card — it’s your virtual front door, your first impression, and often your most hardworking employee. While you’re focused on billable hours and case management,...more
There are several common misconceptions about open-source website content management systems (CMS) that often lead law firms and businesses to hesitate before adopting them...more
You’re just a lawyer, standing in front of a distracted audience, trying to retain their attention and earn their business. Your navigation could seal the deal—or not....more
Redesigning your law firm’s website is a high-stakes project that will either elevate your brand or hurt your reputation. You know that a site should attract clients, rank well on Google and reflect your expertise. But did...more
Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user experience, boost SEO,...more
This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more
The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more
In today’s digital age, having a well-designed website is no longer a luxury for law firms but a necessity. The legal industry, known for its adherence to tradition, is now at the forefront of a digital transformation, where...more
Stock photos are accessible, easy and pretty—what’s not to love? We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or...more
If you’re not Big Law, your website shouldn’t feel like you are. When we consult with solo practitioners and small firms, many point to Am 100 and 200 websites for inspiration. We get it, they’re pretty and powerful! But...more
We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...more
If websites were like watches, you could peer inside to find out what’s going on with the mechanics. However, online marketing and SEO rely on many more moving pieces than a standard timepiece—and it can be pretty tricky to...more
Spring cleaning typically entails cleaning out the shed, tackling all those boxes in the attic, decluttering the house, or sprucing up the garden. What usually doesn’t come to mind is cleaning up one of the most important...more
With so much emphasis on SEO, it can be easy to forget what happens once someone lands on your website. If you’ve done all your legwork through digital channels, you should have some pretty strong traffic coming to your site....more
In the most simplistic form, content planning includes identifying topics for upcoming articles. However, a comprehensive content plan should be strategic, detailed, and actionable. If you’re not clear on your value...more
Your website’s design is more important than you think. Research shows that up to 75% of your website’s credibility is attributed to its design. Simply put, if viewers come across design mistakes, they’ll quickly lose trust...more
Your law firm’s website is the base of your digital business which is why it’s important to invest in it. A successful law firm needs a website that’s well-branded, informational, aesthetically pleasing, SEO-friendly, and...more
While you’re plugging away at long-term SEO strategy, here’s another tactic that can yield immediate results for your firm: great photos. Professional photos can help give you an immediate edge over your competition. Plus,...more
Setting up the navigation for your law firm’s website can be tricky business. The navigation and menus on your site are important for both the user experience and your site’s SEO (search engine optimization). The two don’t...more
What Does Google Actually Want from Your Website in 2023?...more
We’ve all heard about the dwindling attention span of Internet users. Sure, “snackable” content on TikTok and Instagram is definitely easier to digest. But sometimes you need something a bit more nourishing and substantive...more
Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more
If you’ve worked with an SEO agency in the past, you’ve probably heard the term “link building.” This strategy has been used for years as a way to boost a site’s rankings. The premise is simple — get links to your firm’s...more
Your conversion rate drops by about 4.42% for every second a visitor must wait for your website to load. This means that you could have killer keywords and tons of backlinks, but poor web performance could thwart even the...more
We are living in a digital-first world. Like traditional lead generation, the new model is still founded on demonstrating expertise and building trusting relationships — but these goals are now accomplished online. There is...more