News & Analysis as of September 20, 2024

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The Children's Online Privacy Protection Act is a United States federal statute enacted in 1998 to protect children's privacy by regulating what personal information may be collected from children's online activity. The law applies to commercial websites and online services directed at children under thirteen years of age and regulates how personal information may be collected, stored or used. less -

Not So Anonymous? NGL Reaches Settlement with FTC over Marketing, Child Privacy Concerns

Cozen O'Connor on 7/12/2024

The FTC and Los Angeles District Attorney’s Office entered into a settlement with NGL Labs, LLC, and two of its co-founders (collectively, “NGL”), to resolve allegations that NGL violated the FTC Act, the Restore Online...more

FTC Concerns over Marketing to Kids - It’s Not Just About COPPA Anymore

BakerHostetler on 7/11/2024

The Federal Trade Commission (FTC or Commission) has signaled for some time that while the Children’s Online Privacy Protection Act (COPPA) is limited to children under the age of 13, it also has concerns about the...more

Top Advertising Law Trends for 2024

Perkins Coie on 2/23/2024

With the first quarter of 2024 in full swing, it is a good time for brands to revisit marketing compliance strategies to minimize the risk of potential class actions, regulatory enforcement actions, and competitor challenges....more

FTC Proposes Updates to COPPA Rule

Lerman Senter PLLC on 1/24/2024

The FTC is proposing significant changes to the Children’s Online Privacy Protection Act (COPPA) rule to place new restrictions on the use and disclosure of children’s personal information. The COPPA Rule requires websites...more

AD-ttorneys@law - August 2023 #2

BakerHostetler on 8/25/2023

“Blessing Loom” Scheme Unravels in FTC Settlement - Esoteric trappings can’t save pyramid-scheme-by-another-name - Neolawgism - By certain ironclad laws of demography, we aren’t allowed to add terms to the...more

The FTC is Turning the Lights On: Dark Patterns Aren't in the Shadows Anymore

DarrowEverett LLP on 1/19/2023

The continued growth and dominance of e-commerce has ushered in a new frontier for businesses. In response to the progressive evolution from brick-and-mortar marketplaces to the current e-commerce dominant landscape,...more

AD-ttorneys@law - November 2022 #2

BakerHostetler on 11/18/2022

Made-in-USA Shootout Leads to Jury Trial, $3.1 Million Judgment Novelty glassware manufacturer weaponizes FTC guidance against rival - Is Half Bulletproof Really a Thing? For the uninitiated, the shot glass in...more

FTC to Digital Media Advertisers: It’s Time to Protect Kids

Venable LLP on 10/25/2022

At a Federal Trade Commission (FTC) event last week, Chair Lina Khan said children are more susceptible than adults to deceptive or harmful practices, especially those that blur the line between advertising and entertainment....more

Brought to You by the FTC: Event on Digital Marketing and Blurred Advertising to Kids

BakerHostetler on 10/21/2022

Yesterday, the Federal Trade Commission (FTC) hosted an event to look at kids’ digital marketing. Here is a rough transcript; and if you have a spare five hours, you can watch the videos, which will soon be posted on the...more

BBB National Programs’ Center for Industry Self-Regulation Launches Roadmap for Teen Privacy

Wilson Sonsini Goodrich & Rosati on 4/27/2022

On April 19, 2022, the BBB National Programs' Center (BBB NP) for Industry Self-Regulation launched the TeenAge Privacy Program (TAPP) Roadmap, a new operational framework to help companies develop digital products and...more

Online Advertising Platform Settles Allegations It Collected Personal Information from Children

Cozen O'Connor on 12/23/2021

The FTC reached a settlement with online advertising platform OpenX Technologies, Inc. to resolve allegations that OpenX collected personal information from children under 13 without parental consent in violation of the FTC...more

FTC Declutters COPPA FAQs

Hudson Cook, LLP on 9/1/2020

On July 22, 2020, the Federal Trade Commission ("FTC") issued revised FAQs regarding the Children's Online Privacy Protection Act and the FTC Rule issued thereunder (together "COPPA"). The COPPA FAQs provide practical...more

AD-ttorneys@law

BakerHostetler on 5/11/2018

In This Issue: - California Voters Likely to Decide Consumer Privacy Rules - Finally, a Full House - Musical.ly Under Scrutiny - Action Filed Against Clif Bar for Misleading Advertising for Sugary Bars... ...more

Marketing To Children

Fox Rothschild LLP on 5/1/2018

When marketing products or services to children, companies should be aware of applicable statutes and guidance and should be particularly cautious with their advertising claims....more

Advertising Law - July 2016 #4

Manatt, Phelps & Phillips, LLP on 7/28/2016

Sen. Franken Hits Pause on Pokémon GO - After the Pokémon GO app was downloaded approximately 7.5 million times in the United States alone in its first week of release, Sen. Al Franken (D-Minn.), the chairman of the...more

Revisiting Privacy Policies and Practices in Light of Delaware Law

Dorsey & Whitney LLP on 9/1/2015

The Delaware Online Privacy and Protection Act (the "Act") addresses privacy policy, marketing or advertising to Delaware residents under age 18 and digital book service information disclosure requirements. The Act goes into...more

Alert: New California Privacy Law for Minors Has Taken Effect as of January 2015

Cooley LLP on 1/6/2015

California S.B. 568, titled "Privacy Rights for California Minors in the Digital World," (the "Privacy Law") took effect January 1, 2015. The new Privacy Law includes a provision known as the "Eraser Law" that gives...more

Consumer Data Privacy Update for Marketers, Part 1: Children’s Online Privacy Protection Act Amendments

McDermott Will & Emery on 11/21/2013

New technologies enable marketers to collect and analyze more — and more specific— data than ever before. Marketers can track consumers across the internet and mobile applications, and can deliver advertising based on...more

Legal concepts every social media marketer should know: Part I -- Consumer privacy

BakerHostetler on 8/16/2013

There are three things a social media website operator or digital marketer probably hates to hear most before launching an online ad campaign: 1. Can you make this go viral?; 2. How many likes/tweets can you get?; and 3. Did...more

Trends For 2013 In Internet And Marketing Law

Gray Reed on 1/4/2013

After looking at the most popular posts from 2012 in our last edition, today we look at what are likely going to be the big trends for 2013 in internet and marketing law. ...more

FTC Releases Marketing and Privacy Guide for Mobile App Developers

Wilson Sonsini Goodrich & Rosati on 9/19/2012

On September 5, 2012, the Federal Trade Commission (FTC) released a guide to help developers of mobile applications (apps) observe truth-in-advertising and fundamental privacy principles when developing, offering, and...more

FTC Issues Guidance for Mobile App Privacy and Advertising; Signals More Enforcement Coming

Morrison & Foerster LLP on 9/11/2012

On September 5, 2012, the Federal Trade Commission (FTC) published a brief guide to assist developers of mobile applications, both large and small, in complying with truth-in-advertising, privacy, and data security...more

FTC to Mobile App Developers: Get Privacy Right from the Start

Mintz - Privacy & Cybersecurity Viewpoints on 9/6/2012

Mobile app developers have some unique challenges when it comes to preparation and implementation of privacy policies. But, regulators have made it quite clear that the general privacy laws and regulations apply whether the...more

FTC's "Marketing Your Mobile App: Get It Right from the Start"

JD Supra Perspectives on 9/5/2012

Full text copy of Marketing Your Mobile App: Get It Right from the Start, the Federal Trade Commission’s guide to advertising and privacy laws for mobile application developers. From the FTC’s website: ...more

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