News & Analysis as of

Ethics Marketing

Good2bSocial

The Power of Email Marketing in Demand Generation for Law Firms

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Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector?...more

Mayer Brown

Ambush Marketing in Events

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The Paris 2024 Olympic Games are about to begin, along with discussions around ambush marketing. Ambush marketing involves the opportunistic use of events to promote products and/or services without actually financially...more

Good2bSocial

How AI is Revolutionizing SEO Strategies for Law Firms in 2024

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The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more

Good2bSocial

Should Law Firms Use AI for Social Media?

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In an increasingly digital world, it’s impossible to ignore the profound impact of social media on businesses, and law firms are no exception. The ability to connect with clients, showcase expertise, and even attract new...more

Nelson Mullins Riley & Scarborough LLP

[Hybrid Event] Tech & Law (R)evolution: Cutting Edge Practices for Business Transformation and Advancement - October 20th,...

With technology evolving at rapid speed, it is crucial to consider its role in your organization and how these advances impact your business. During the Tech & Law (R)evolution Conference, Nelson Mullins attorneys will...more

Akin Gump Strauss Hauer & Feld LLP

SEC Releases Risk Alert on EXAMS Process

Investment Advisers: Assessing Risks, Scoping Examinations, and Requesting Documents* I. Introduction - The SEC-registered investment adviser (“adviser”) population is large and diverse, ranging from global asset managers...more

Society of Corporate Compliance and Ethics...

The ‘S’ in marketing

I can’t think of a better example of the convergence of environmental, social, and governance (ESG) factors, compliance, and ethics than in marketing and public relations. This area is filled with opportunities and risks...more

Society of Corporate Compliance and Ethics...

CEP Magazine - February 2023. Compliance hotline cases: A risk-based approach

Compliance professionals regularly face various work-related challenges, yet the one shared most by everyone is timely access to accurate information. Such timely access is the key to compliance effectiveness mitigating the...more

Copo Strategies + Law Firm Editorial Service

The ethics of lawyers using ghostwriters to write marketing content

Unless their local jurisdiction says otherwise, a lawyer’s ghostwritten marketing content is likely to pass ethical muster if they are involved in the drafting process....more

Good2bSocial

The Benefits of Online Advertising for Online Law Firm Marketing

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For many lawyers, the mere suggestion that their firm should utilize online advertising is spine-tingling, and for a good reason. Even law firms with robust media budgets shudder at the thought of allocating funds to online...more

BakerHostetler

Thoughts on Working with B2B Influencer

BakerHostetler on

There was a good piece in MediaPost’s Marketing Insider, available here, on business considerations for working with B2B influencers. We thought we might add our legal tips to Justin Levy’s five tips list. That way we get to...more

Firesign | Enlightened Legal Marketing

The Hidden Costs of DIY Lawyer Marketing

It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness. Consider the math. In an analysis of hourly billing...more

American Conference Institute (ACI)

[Virtual Event] Advertising & Marketing Law - January 19th - 21st, 8:15 am - 1:15 pm EST

Be part of this renowned event which shape the law, policy and proceedings of Canadian advertising and marketing law. Attend the Canadian Institute’s 27th Annual Virtual Conference on Advertising & Marketing Law to delve...more

Thomas Fox - Compliance Evangelist

Innovation in Compliance-Marketing through Podcasting with Gordon Firemark

What do you get when you mix podcasting with the law? Joining us on this episode is Gordon Firemark, an attorney in Los Angeles with a background in entertainment and podcasting law, and a podcaster himself. Find out how you...more

The Volkov Law Group

Ethics and Compliance as a “Marketing” Program

The Volkov Law Group on

Right up front, I want to confess. I am a lawyer, and I love being a lawyer. So forgive me for this posting and perhaps my narrow-minded view but I have to take a moment to express some concerns about ethics and compliance....more

NAVEX

Ethics & Compliance Leaders Could Use a Good Dose of Marketing 101

NAVEX on

I recently hosted a panel at an industry conference on the topic of “Training & Communication: Marketing & Integrating Your Compliance & Ethics Brand.” I finished by asking the audience, “How many of you knew you’d also be...more

Maynard Nexsen

Ethics and Advertising: A compilation of North Carolina rules and opinions

Maynard Nexsen on

This paper is a compilation of the North Carolina State Bar rules and opinions on ethics and advertising. As with all other areas governed by the North Carolina State Bar, rules change and additional opinions are...more

Thomas Fox - Compliance Evangelist

Incorporating Employee Storytelling into Your Compliance Marketing

As you might suppose I read quite a bit. One of the pleasures I receive each month is when the copy of the MIT Sloan Management Review arrives. I also find the articles highly topical and present ways to consider new...more

Robins Kaplan LLP

Your Daily Dose of Financial News

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Klaus Kleinfeld is out as CEO of Alcoa-subsidiary Arconic. Kleinfeld’s two-year tenure was marked by problems, and Kleinfeld did himself no favor with an un-Board-authorized letter that he sent to activist-investor Elliott...more

Cooley LLP

Blog: Pharmaceutical Reps Now Required to be Licensed in the City of Chicago; Includes Code of Ethics & Potential Transparency...

Cooley LLP on

Earlier this week, the Chicago City Council joined other government agencies in imposing licensure and marketing requirements on pharmaceutical representatives when it unanimously approved licensing requirements for...more

The Volkov Law Group

Promoting Ethics In Your Company

The Volkov Law Group on

I am a little reluctant to raise this issue. I am sure the overwhelming response will be “Yes, of course.” I am prepared for that and for any criticism that I am only offering another profound grasp of the obvious....more

Thomas Fox - Compliance Evangelist

Glengarry Glen Ross and the Internal Marketing of a Compliance Program

One of the great plays and movies that I enjoy is ‘Glengarry Glen Ross’. As you might expect with anything that David Mamet pens the dialogue is absolutely spot on, fast paced and non-stop. The action generally revolves...more

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