News & Analysis as of September 21, 2024

Inside Story

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Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +

The Power of Good Data for Thought Leadership — with Greg Lambert

JD Supra Perspectives on 6/26/2020

If you want to become a thought leader, you can't rely upon your opinion alone. Thought leaders curate the best data and information, and use it to inform their writing, and thereby their audience. Greg Lambert, Chief...more

5 Ways That MARCOMM Can Help Law Firm Business Development

JD Supra Perspectives on 10/5/2017

Rich Bracken on the ways data can drive collaboration at the intersection of law firms marketing communications and BD....more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

JD Supra Perspectives on 6/20/2017

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

JD Supra Perspectives on 6/14/2017

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

JD Supra Perspectives on 5/11/2017

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

What Baseball Taught Me About Law Firm PR and Content Marketing

JD Supra Perspectives on 4/10/2017

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

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