News & Analysis as of

Law Firm Ownership Employee Retirement Income Security Act (ERISA)

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Let them check out of your email list

I write a lot because social media gets my name out there at a much lower cost than hiring a public relations. director. I know because I’ve been there and done that. I write articles, I blog, and I started this crazy...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Complacency for TPA is deadly

For me, one of the worst things that any business can have is a sense of complacency; I have spent too many years working at places that were just way too complacent in their work, where so much time was devoted to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

ERISA Attorneys have to provide real value

10 years in, I’m glad I went on my own as an ERISA attorney, so I could provide value to clients, instead of being wedded to a billable hour because of a huge overhead working for a law firm. I have championed the use of...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

You can’t go negative

Growing up, I was a pessimist. I don’t why, but I let any little thing get to me and I realized that being negative, scares people away. That’s why I recommend when dealing with potential clients, don’t harp on the...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

It’s so apparent, they still won’t see it

There are so many times in business where you may craft the greatest idea out there that will make people money that they’d accept, but they still won’t....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The curse of social media

I always say that social media helped build my career as an ERISA attorney. Without Linked and the articles I write on JDSupra, I would have starved a long time ago when I went on my own. Social media should be a wonderful...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t abuse it if it’s free

I thought that the best way to develop relationships with plan providers around the country and get referrals for ERISA work for plan sponsors was to develop free content that these providers could use for their clients and...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

When you have to cut a retirement plan provider client off

I always believe that the retirement plan business is a relationship-driven business. It’s also a small world of industry where providers know providers nationwide. This belief has certainly helped my law firm practice grow...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Ratings won’t last forever

When I first started out as an ERISA attorney working for a third party administrator in the late 90’s, I remember when advisors tried to get in the very hot, highly ranked funds such as Janus Twenty. I remember the rush to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Trust in this business does take time

Suppose someone you never met before comes up to you and asks whether they can stay at your house or someone you never heard of, all of a sudden wants to be your partner and best friend. Any business relationship and any...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The lessons I learned from LinkedIn

One of the greatest tools in building my practice and enlarging my social media footprint in the retirement plan space was the use of LinkedIn....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

My Problem With Networking Events

I used to attend a lot more networking events when I first started my law firm when I had very little clients and I think that experience, unfortunately, made me attend far fewer events. Networking is an integral part of...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Retirement Plan Advisors Advantage - August 2018

Advice For 401(k) Plan Providers On Hosting Events. Just two cents on my experience. One of the most important marketing tools that a plan provider can use to some success is the use of events to make connections to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

A Little Humor May Help

When I worked at that law firm, I always felt I was Al Czervik, the Rodney Dangerfield character from Caddyshack while the Managing Attorney was like Judge Elihu Smails or maybe Smails’ wife since the Managing Attorney was...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Thinking outside the box for marketing

When I was the Vice President of a synagogue, I ran an event a month to fundraise and/or to bring members together. My crowning achievement was having a standup comedy event hosted by Sal The Stockbroker Governale from The...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Location of your plan provider isn’t an issue these days

I’m the guy who will travel to a Target further from my home because the Target in Farmingdale is far better than Westbury and Valley Stream and people think I’m crazy to travel 15 minutes more for a better run store with...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t get out of your level of comfort

I started this law firm about 17 years ago as a side project. It is where I could offer legal services on the side while I did my normal day job. It was an experiment on whether I could go out on my own and I learned during...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t Let Them Change You

When I started my own National ERISA/ retirement plan law practice more than 7 years ago, it wasn’t easy. It still isn’t easy, but I could no longer see myself working for people who were either too arrogant or too blind to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Advisors Advantage - July 2017

Creating Content That Will "Click". It will help you in the long run. In the old days, newspaper and television advertising were the way that you could get your message across to potential clients and sources for...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The Name You Know

7 years ago, I knew I was going to start my own national law practice dedicated to ERISA because I wasn’t going to accomplish that at the law firm I was working at. Prior to leaving, the local salesperson for one of the...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Advisors Advantage - January 2017

How An RIA Can Profit Off Of The New Fiduciary Rule. It's an opportunity. When it comes to an industry, change is often fraught with trepidation and fear. However, I always believe that change also brings...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The Legend of Fred

When your practice is successful as a retirement plan provider, you’re going to want to hire people who work outside the retirement plan business to help you manage your firm because the day to day running of a business...more

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