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Likelihood of Confusion › Marketing › United States Patent and Trademark Office

Harris Beach Murtha PLLC

Fourth Circuit Confirms: Physical Distance Does Not Avoid Trademark Confusion

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The Fourth Circuit Court of Appeals recently issued a decision confirming that using similar names for businesses in the same industry can result in a likelihood of confusion despite the physical distance of the entities. In...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - June 2023

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

Thank you for reading the June 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we begin a three-part series that closely examines ways to lose trademark rights; share an article that examines the...more

Hogan Lovells

To ‘Bland’ Or Not To Bland? Trademark Implications

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Companies are simplifying, or “blanding,” their brands by dropping unique features in favor of a pared down sans-serif font popular in Silicon Valley, but does this drop trademark protections in the process? Hogan Lovells...more

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