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6 Ways to Actually Track Your Law Firm’s Social Media ROI

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As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more

Legal Internet Solutions Inc.

From Crickets to Conversations: Revamping Your Law Firm’s Marketing Channel Engagement

The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more

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How To Personalize Your Account Based Marketing - Update

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Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more

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How Law Firms Can Use LinkedIn’s New A/B Testing

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Marketing is all about getting the right message to the right person at the right time. That sounds like a nearly impossible task, but fortunately, marketers have plenty of tools at their disposal. One such tool is A/B...more

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A Beginner’s Guide to Marketing Law Firms With Online Events

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Chances are, as a law firm marketer, events are part of your marketing mix. Whether entertaining clients at a golf event, displaying your attorney’s knowledge at a conference, networking, or getting your brand out there is...more

Legal Internet Solutions Inc.

Ask Me Anything - Writing Marketing Content

Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more

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Lead Generation for Lawyers: The Best Campaigns for Every Channel

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Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more

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A Guide to Marketing for Small Law Firms

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Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more

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