Law School Toolbox Podcast Episode 478: Quick Tips -- LinkedIn Best Practices for Law Students
Marketing Minute Video with NP Strategy: How to Reach More of the Right People on LinkedIn
Podcast Episode 173: Back to Basics: LinkedIn Fundamentals for Attorneys and How to Level-Up
Podfest Expo 2023 – Nancy Barrows – Strategies for Using LinkedIn
[BEHIND THE SCENES] Your LinkedIn Bio Is Not Just A Placeholder For Your Online Bio.
[LEGAL MARKETING MOMENTS] LinkedIn Is Not Just A Placeholder For Your Online Bio
Former Big Law B2B lawyer gets 3-4 clients/month via LinkedIn - Legally Contented Ep. 10 - Laura Frederick
[LEGAL MARKETING MOMENTS] Lawyers, How To Grow Your Practice: Find The Course, Then Stay The Course
[LEGAL MARKETING MOMENTS] Lawyers & LinkedIn: Here Are 4 EASY Ways For You To Repurpose Existing Content
[LEGAL MARKETING MOMENTS] LinkedIn: Lawyers, Should You Turn On The New Creator Mode?
[LEGAL MARKETING MOMENTS] New LinkedIn Features That Might Be Available Even If You Don't Have Creator Mode Turned On
[LEGAL MARKETING MOMENTS] 2 Recent LinkedIn Updates I Want You To Pay Attention To
[LEGAL MARKETING MOMENTS] What Are Social Media Pods and Should You Join Them?
Leveraging LinkedIn to Develop Business, Attract Top Talent, and Become a Thought Leader: On Record PR
[LEGAL MARKETING MOMENTS] LinkedIn Updates: 3 Cs and a P
[EP. 53] LinkedIn Changes That Will Help You Stand Out
Lawyers, Should You Automate LinkedIn Activity?
LinkedIn: How To "Tickle" The Algorithm So Your Content Shows Up In The Newsfeed
LinkedIn: How To Work Within The Algorithm So Your Content Shows Up In The Newsfeed
LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn —Thought Leadership Project
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more
Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more
SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more
Legal marketers are under constant pressure to do more with less, generate a strong ROI, and prove their value. LinkedIn has emerged as a proven platform that works for law firms and other legal entities...more
When it comes to blogging, many lawyers and legal marketers focus most of their time on creating quality content for their own website. While this is an important aspect to any content marketing strategy, it’s also important...more
2022 provided companies with further clarity and insight regarding legal claims that might be viable to stop data (or web) scraping and those that likely won’t work. Data scraping continues to become an increasingly popular...more
You’ve been on your marketing game: communicating consistently, following up, executing with purpose. And it’s working. New matters are coming in, and your team is at (or over) capacity for the foreseeable future....more
On November 15, 2022, a California district court declined to dismiss a declaratory judgment action brought by a data scraper, 3taps, Inc. (“3taps”), against LinkedIn Corp. (“LinkedIn”). (3taps, Inc. v. LinkedIn Corp., No....more
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more
LISI’s own Communications Manager + Legal Content Writer, Julie Ackerman, joins host Taryn Elliott, Director of Client Success + Marketing, for the next installment of LISI’s News + Views + To Dos series....more
What does the summary judgment granted to Linkedin in the famous Linkedin-HiQ Labs case teach us about data scraping in the US? Here are some of my thoughts on what the U.S. District Court for the Northern District of...more
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more
When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and...more
Generating new leads and growing your law firm is probably one of your biggest goals – and most common challenges. Sure getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert...more
Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s...more
We know that attorneys know how to write. You spend years honing your research and writing skills for briefs, memoranda, motions, academic papers, and client letters. Yet when you’re asked to generate content for a practice...more
On April 18, the Ninth Circuit issued its opinion in hiQ Labs, Inc. v. LinkedIn Corporation in which the court clarified its position on an important topic: whether the common practice of data “web scraping” can create...more
In September 2019, the Ninth Circuit held that hiQ Labs, Inc.’s (“hiQ”) collection and use of information that LinkedIn users shared on their public profiles did not violate the Computer Fraud and Abuse Act (“CFAA”) because...more
The Ninth Circuit Court of Appeals recently ruled in HiQ Labs, Inc. v. LinkedIn that automated web scraping of publicly accessible websites does not violate the Computer Fraud and Abuse Act (CFAA), even if the website owner...more
On remand from the U.S. Supreme Court, the Ninth Circuit earlier this week again affirmed the lower court’s order preliminarily enjoining LinkedIn Corp. (“LinkedIn”) from blocking data analytics company hiQ Labs, Inc.’s...more
Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more
LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart...more
LinkedIn can be a truly powerful tool for law firms. But to get the most from the platform, everything you post must be devised for maximum impact. Developing a robust content strategy is absolutely necessary to meeting this...more
In late October, Facebook announced that it would change its name to Meta, signaling a shift of the social media giant’s focus toward the metaverse, a virtual space where social media, gaming, augmented reality, virtual...more