Co-author thought leadership with these five groups of people to build better bonds with them
The Competitive Edge: Insights-Driven Decision Making
Episode 97: Breaking Down Silos: Achieving Cohesion in Law Firms with Guest Kate Stoddard
Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest Sian Story
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile
Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen
Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne
Why Your Law Firm Should Build a Media Company – The Thought Leadership Project
Having More Power in the Business Development Process – The Thought Leadership Project
Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell
Why Quality Legal Insights Take Precedence in Today’s Media Landscape: On Record PR
Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms - Passle's CMO Series Podcast EP129
Scott Love on How to Become a Rainmaker – The Thought Leadership Project
Market Leader’s Podcast Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal Marketing Association” with Roy Sexton
How to Make Time for Business Development (and How to Use it Wisely) – The Thought Leadership Project
Market Leader’s Podcast Episode 87: “Authentic Leadership: The Power of Purpose and Genuine Connection in Leading Others” with Justin Portaz
Market Leaders Podcast Episode 86: “Exploring Business Development Synergies Across Industries” with Diane Paoletta
As AI-generated content floods the digital landscape, a new competitive edge emerges: human trust. Kenny Gary explores why digital PR—anchored in authenticity—may be the antidote....more
The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales....more
Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more
Kenny Gary explores various technologies that can help PR professionals navigate the complexities of the modern information landscape....more
A roundup of the most widely read AI-related news, updates, and guidance published on JD Supra during 2024....more
There’s a lot of talk of artificial intelligence “disrupting” the legal industry. What exactly does that mean? And what shape should firms expect this disruption journey to take?...more
The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution....more
AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more
Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more
Imagine a recruitment process where bias is minimized, efficiency is maximized, and the best candidates are identified with a precision that human intuition alone cannot achieve. This is the vision AI brings to legal...more
The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more
For the first in a series of questions we posed to ChatGPT about artificial intelligence and the legal sector, we requested: write a post listing the pros and cons of using AI to generate legal marketing content...more
Eighty percent of the information we need is available online, as open-source data. What we do with that data, and how we progress our intellectual curiosity and investigation, is where it gets interesting....more
The AI wave in law is not coming, it's already here … and it’s already transforming law firms....more
This episode's guest is Bradley Gayton, the General Counsel and Chief Administrative Officer of Ford Motor Company, ranked #12 in the Fortune 500. Bradley embodies the new generation of GCs. He’s up to speed on new...more
In this episode, we’re joined by Alex Lakatos, a litigation partner at Mayer Brown in Washington, DC. Alex is an example of a successful attorney at a thriving firm who is pushing himself to become an expert in the brand new...more
An overview of three types of intelligence that can be useful in developing law firm strategy, and how they can shape legal marketing....more
AI examples at CLOC 2018 were quite remarkable in demonstrating what could be accomplished today by embedding artificial intelligence into workflow applications....more
How can law firms leverage AI to your advantage, as well as to the advantage of clients, partners and staff?...more
Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. Fifth in a series of twelve year-end posts by our friends in the Legal...more