News & Analysis as of September 21, 2024

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Artificial Intelligence: 5 Steps Law Firms Can Take Starting Today

Nancy Myrland - Myrland Marketing & Social... on 6/13/2024

Artificial Intelligence and Generative AI, or Gen AI, can be overwhelming. I want you to make sure you are not falling too far behind because you are overwhelmed or confused. In this brief episode of Legal Marketing...more

How Important is the 'Personal' Section of Your Professional Bio?

JD Supra Perspectives on 4/11/2023

Nancy Slome with a perspective on why and how personal matters when, as an attorney, you are under consideration for a matter or case....more

How to Level Up Your Law Firm’s Social Media Strategy for 2023

Good2bSocial on 3/23/2023

Social media marketing for law firms has several benefits and has become vastly popular. However, that means there’s more activity and competition than ever before, making it harder for law firms to stand out. Fortunately,...more

Digital Marketing Takeaways from the Digital Summit – Kansas City

JD Supra Perspectives on 11/17/2022

Stephanie Dorssom shares an excellent collection of actionable takeaways for digital marketers from the recent Digital Summit conference in Kansas City....more

5 B2C Marketing Tactics to Incorporate into a B2B Marketing Strategy for Your Firm

Legal Internet Solutions Inc. on 10/27/2022

B2C marketing is all about driving sales through direct communication with consumers. But what does that mean, exactly? And how can you use B2C marketing tactics to grow your B2B business?...more

How to Create a Successful Email Marketing Strategy at Your Law Firm

Stefanie Marrone Consulting on 5/12/2022

Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm. Here's how...more

Successful Content Marketing During COVID-19 – 3 Takeaways for Legal Marketers

JD Supra Perspectives on 6/12/2020

Lance Godard with three strategic takeaways from a recent webinar on the state of law firm content marketing right now....more

Should Your Law Firm Run Ads on LinkedIn and Facebook? Short Answer...

JD Supra Perspectives on 9/11/2019

The answer is yes, but the reason my surprise you....more

Modern Law Firm Marketing: A Guide

Casetext on 8/30/2019

Your website is not the most important part of your marketing, and it’ll yield some of the slowest results. You should do it anyway. Crafting a good website – like all writing – forces you to think through big ideas. It’s...more

15 Content Marketing Strategy Best Practices for Law Firms of All Sizes

Stefanie Marrone Consulting on 2/28/2019

From Stefanie Marrone, fifteen ideas to take your content strategy to the next level....more

How to Create a Law Firm Content Marketing Strategy That Gets Results

JD Supra Perspectives on 1/21/2019

Content marketing is an incredibly powerful tool for your law firm, but to get the most out of it, it's critical to have a documented strategy in place....more

5 Reasons Why Content Marketing Offers the Best ROI for Law Firms in 2019

JD Supra Perspectives on 12/13/2018

Among all the alternatives, Content Marketing (aka Thought Leadership) offers the best marketing ROI for law firms in 2019. Jay Harrington explains why....more

Video Marketing Strategy: What Law Firms Need to Know (Part 1)

JD Supra Perspectives on 7/26/2018

Video offers big opportunities for law firms looking to make an impact in the mobile-first, digital-first world in which they’re competing. Here's how....more

3 Requirements of a Successful Law Firm Content Marketing Plan

JD Supra Perspectives on 3/2/2018

Don't mistake having the means to publish with having an audience....more

7 Easy Ways to Earn, Engage, & Keep Your Best Readers - Law Firm Content Strategy

JD Supra Perspectives on 9/29/2017

Seven quick, indispensible video tips to help lawyers and law firm marketers improve their content marketing/thought leadership efforts....more

How to Write Client Alerts That Stand Out

JD Supra Perspectives on 9/5/2017

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

JD Supra Perspectives on 6/14/2017

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

Signal vs. Noise: 5 Takeaways for Law Firm Marketers From 2017 Survey on Digital and Content Marketing

JD Supra Perspectives on 5/31/2017

Meet your readers on their terms....more

What Baseball Taught Me About Law Firm PR and Content Marketing

JD Supra Perspectives on 4/10/2017

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

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