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Marketing Perspectives › Strategic Planning › Competitive Intelligence

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
Legal Marketing Association (LMA)

Doing CI Right in the Law Firm: Correctly Extracting Value

Legal Marketing Association (LMA) on

Part three in a series of competitive intelligence within law firms looks at using CI to correctly extract value....more

JD Supra Perspectives

Data Won't Do: The Real Meaning – and Impact – of Law Firm Competitive Intelligence

JD Supra Perspectives on

Many legal marketers compile facts about clients that keep their legal team well informed. Problem: it isn’t competitive intelligence....more

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