Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Passle's CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters
Thought leadership is a potent client service tool you didn't know you had
Hot Topics in International Trade - Managed Services and FTZs
Science can't clone you, but your thought leadership content can
Thought leadership provides air support for your business development ground game
The FTC’s Proposed Rule Banning Deceptive Reviews and Testimonials
Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services - Passle's CMO Series Podcast EP148
CMO Series Podcast Special - The Highlights from CMO Series Live in New York
Don't chase eyeballs with your thought leadership. Chase these two things instead.
Thought leadership is also a client and referral source retention tool
Nick Andrews of Knight Frank on The Changing Nature of Building Trust in Professional Services Marketing - Passle CMO Series Podcast EP143
Yes, your firm should create bingeable thought leadership content
Thought leadership is a process, not a product
Law Firm ILN-telligence Podcast | Episode 91: Amanda Schneider | Epstein Becker Green
Four unexpected lessons about writing that lawyers can learn from cake decorating competitions
Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? - Passle's CMO Series EP140
CMO Series Podcast LIVE - Erin Stone Dimry on Positioning Your Firm as the Go-To Choice
The Data Protection (Bailiwick of Guernsey) Law, 2017 (the "DPL") came into force on 25 May 2018 to coincide with the enforcement of the EU's General Data Protection Regulation (EU) 2016/670 (the "GDPR"). The European...more
The French Data Protection Authority announced a €600,000 fine against Groupe Canal+ over concerns with the media company’s direct marketing activities. According to the CNIL, the company sent users email marketing without...more
In today's fiercely competitive business landscape, financial services companies, like their counterparts in other industries, rely on advertising and digital marketing strategies to create brand recognition, promote their...more
Why You Should Upgrade to Google Analytics 4 Google Analytics 4 (G.A.4.) has made waves since its launch, and Google has been nudging people to upgrade for the past two years. Why? Google is essentially making it mandatory to...more
From writing content to perfecting design, creating law firm marketing emails takes time and effort. However, email marketing is a waste of time if your newsletters and client alerts are landing in the spam box...more
Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis,...more
Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more
The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct marketing as well as...more
The days of managing website archives with printouts or screenshots are long gone since modern sites contain thousands of complex pages for a single enterprise. However, even with such a large data burden, regulatory...more
The Federal Trade Commission issued a detailed [staff report] on September 15 addressing Dark Patterns (or what some more descriptively call “manipulative design,” but Dark Patterns seems to be sticking). Regulators...more
In recent years, the digital marketing and global AdTech industry have seen seismic changes, and online marketers are facing challenges under new privacy laws and regulations. Substantial restrictions on targeted advertising...more
Email isn’t as exciting as some newer digital channels, but that’s no reason to set it aside. Right now, email is one of the most popular marketing channels, and for good reason....more
Email is a powerful tool in the legal marketer’s arsenal. However, emails that people don’t actually want to read won’t help your strategy. Here are our best tips to help law firms strengthen their email programs and improve...more
The regulation, approved with Presidential Decree of 27 January 2022 no. 26 and published on the Official Gazette of 29 March 2022 ("Regulation"), extends the scope of application of the Do Not Call Register ("DNCR") to all...more
The German Conference of DPAs (the DSK) has released new (legally non-binding) detailed Guidelines dated February 18, 2022 with respect to direct marketing in Germany. ...more
On February 2, 2022, the Belgian Data Protection Authority (“DPA”) issued a decision finding that the Interactive Advertising Bureau ("IAB”) Europe’s Transparency and Consent Framework (“TCF”) violates key provisions of the...more
On November 25, 2021, the Court of Justice of the European Union (CJEU) held in the case C-102/20 that the display of advertising messages in a form similar to an actual email among others in an inbox constitutes an...more
Most biometric readings require your presence in the same space as the measuring tools. Facial recognition, retinal capture, fingerprints or hand geometry, even biomarked scents are measured in close physical proximity. The...more
Recent M&A deals the teams have worked on involving insolvent corporates have highlighted the challenges which exist around the transfer of customer lists and databases, which are often a significant asset for the buyer. ...more
Contact-tracing during COVID-19 raises data privacy implications for restaurants. It cannot be argued that COVID-19 is anything but a gut-punch to the restaurant industry. Projections for business sustainability are low...more
Online marketing offers unprecedented opportunities for creative expression. There are a variety of emerging approaches you can take to woo potential customers and to engage and interest them. Does your client base respond...more
Although influencer marketing is an ever-larger part of marketing budgets, questions have arisen about the longevity of influencers as a marketing channel. In addition, marketers are grappling with how to ensure that they and...more
No. Although the GDPR indicates that people have a “right to be forgotten,” that right is not absolute. Rather, it exists only where one of the following six limited situations applies...more
Yes. An invitation to a conference or a trade show is generally considered a commercial solicitation. On the federal level, the CAN-SPAM act does not require prior consent for a commercial email, only that it be clearly...more
In the United States, a company can send follow-up emails after hosting a trade show. On the federal level, the CAN-SPAM Act governs commercial use of email....more