News & Analysis as of

Mobile Apps Marketing Data Protection

New Delaware Act Requires Online Privacy Policy for Websites

by Womble Bond Dickinson on

A new privacy law requires companies to make specific statements about what information is collected on its website. Like California, it also requires that companies state in writing whether they respect “Do Not Track”...more

Advertising Law - May 2014

Here Today, Still Here Tomorrow: FTC Settles With Snapchat - Now you see it … and now it’s still there. Mobile messaging app Snapchat went with a catchier slogan, promising consumers that pictures and videos...more

FCC Issues Guidelines for Marketing Mobile Applications

by Daniel Brecher on

FCC Issues Guidelines for Marketing Mobile Applications by Dan Brecher on October 1, 2012 As the number of smartphones and tablets continues to grow, mobile application development has become a multi-million dollar...more

FTC Issues Guidance for Mobile App Privacy and Advertising; Signals More Enforcement Coming

by Morrison & Foerster LLP on

On September 5, 2012, the Federal Trade Commission (FTC) published a brief guide to assist developers of mobile applications, both large and small, in complying with truth-in-advertising, privacy, and data security...more

FTC to Mobile App Developers: Get Privacy Right from the Start

Mobile app developers have some unique challenges when it comes to preparation and implementation of privacy policies. But, regulators have made it quite clear that the general privacy laws and regulations apply whether the...more

FTC's "Marketing Your Mobile App: Get It Right from the Start"

by JD Supra Perspectives on

Full text copy of Marketing Your Mobile App: Get It Right from the Start, the Federal Trade Commission’s guide to advertising and privacy laws for mobile application developers. From the FTC’s...more

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