News & Analysis as of May 30, 2025

Marketing

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A repository for the most well-read content on JD Supra at any given time, along with occasional roundups of popular content by specific topic. Also stop by for monthly recaps of hot articles for the previous... more +

Revolve Faces Class Action Over Influencer Posts

Kelley Drye & Warren LLP on 4/23/2025

We recently posted about two lawsuits against Celsius and Shein alleging that the companies’ influencer campaigns were deceptive because various influencers (who were also named in the suits) failed to clearly disclose that...more

Understanding the Risks Associated with Social Media Marketing

Foley & Lardner LLP on 2/29/2024

Healthy food and beverage (“F&B”) companies frequently use social media to advertise. When used appropriately, social media campaigns can be incredibly effective tools to help emerging F&B companies reach target consumers,...more

FTC Issues New Guidelines for Social Media Influencers, Brands

Brownstein Hyatt Farber Schreck on 1/28/2020

By the end of 2019, social media advertising spend exceeded print advertising spend for the first time, according to projections issued by the Zenith media agency. In late 2019, Facebook reported that over 140 million...more

Client Alert: Celebrities and Influencers Remain Regulator Targets

Neal, Gerber & Eisenberg LLP on 2/21/2019

The British government agency that regulates advertising, the Competition and Markets Authority (“CMA”), recently sent a wave of warning letters to British celebrities and other social media influencers, including Rita Ora,...more

Paid Celebrity Endorsements in Social Media: The FTC Is Watching

Goulston & Storrs PC on 10/20/2016

How much trust do you place in celebrities who endorse products on social media platforms such as Instagram, Snapchat, Facebook, Twitter, and YouTube? Do you stop to consider whether they are compensated for their efforts...more

Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign

Morrison & Foerster LLP - Social Media on 12/22/2015

In an age of explosive growth for social media and declining TV viewership numbers, companies are partnering with so-called “influencers” to help the companies grow their brands. Popular users of Instagram, Vine, YouTube and...more

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