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The holiday shopping season is upon us once again and this year, as last, continues to present challenges for consumer companies and retailers. Omnichannel is growing in prominence as consumers maintain their reliance on...more
Economists and industry experts – and the data – agree on little when it comes to holiday sales. In December, a mere ten days after the National Retail Federation proclaimed that a record 190 million consumers...more
In our first post for the year, we wanted to share some terrific insights on 2018 holiday sales analytics from Retail Dive’s Kaarin Vembar....more
Purchasers of consumer goods are more discerning than ever before, and thanks to the internet, have access to more choices and more information every day. Manufacturers that are perceived as producing high-quality products...more
While retailers recognize that most purchases can be accomplished by conveniently using an electronic medium, they also know that “one click” shopping does not satisfy everyone. In order to capture this population and to...more