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Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and... more +
Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and more. Like this! less -
BCLP

What the FTC’s Final Rule Means for Fake Indicators of Social Media Influence and Fake Review Websites

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In this post, part of a six-part series on the FTC’s Final Rule on Consumer Reviews and Testimonials, we explore what the FTC means in prohibiting the use of fake indicators of social media influence, and fake review...more

Epstein Becker & Green

Dissecting the New FTC Final Rule That Regulates “Fake Reviews” and More

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On August 14, 2024, the Federal Trade Commission (“FTC”) announced a new final rule aimed at regulating fake consumer reviews, testimonials, insider reviews, company-controlled websites, and fake indicators of social media...more

Troutman Pepper

FTC Issues Final Rule on Fake Reviews and Testimonials

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Earlier this month, the Federal Trade Commission (FTC) announced a final rule to combat fake reviews and testimonials...more

Foley & Lardner LLP

Keeping the Flame Alive: How IP Protects the Legacy of the Olympics

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Historically, the Olympic Games rank high as one of the most effective international marketing platforms in the world, reaching billions of people in more than 200 countries and territories across the globe. The International...more

Good2bSocial

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

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As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

Manatt, Phelps & Phillips, LLP

FTC Issues Final Rule Banning Fake Reviews and Testimonials

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The Federal Trade Commission (FTC or Commission) has issued a final rule prohibiting fake consumer reviews and testimonials. The rule also permits the FTC to seek civil penalties against violators who knowingly violate the...more

Holland & Knight LLP

FTC Announces Final Rule: Setting the Record Straight on Deceptive Reviews

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The Federal Trade Commission (FTC) on Aug. 14, 2024, finalized a sweeping new rule (Rule) aimed at combating deceptive practices in online reviews and testimonials. The Rule, which received unanimous support from the FTC's...more

Venable LLP

Façade, Fraud: FTC Final Rule Banning Fake Reviews

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On August 14, the Federal Trade Commission (FTC) announced a final rule aimed at protecting American consumers against fake reviews and testimonials. The rule, approved through a 5-0 vote, comes after nearly two years of...more

Hudson Cook, LLP

The FTC's New Teeth to Bite Bogus Consumer Review Blurbs

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The Federal Trade Commission added teeth to its prior marketing guidance with the release August 14 of its final trade regulation Rule for Consumer Reviews and Testimonials ("Rule," 16 CFR Part 465). ...more

Kelley Drye & Warren LLP

Cameo Settles with 30 AGs Over Endorsement Issues

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Cameo is a platform where people can pay celebrities to record videos with scripted personal messages. Jimmy Kimmel recently used the platform to see if he could get George Santos to say silly things and then Kimmel aired...more

Holland & Knight LLP

The FTC’s Proposed Rule Banning Deceptive Reviews and Testimonials

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In this episode of his "Clearly Conspicuous" podcast series, "The FTC's Proposed Rule Banning Deceptive Reviews and Testimonials," consumer protection attorney Anthony DiResta examines a proposed rule from the Federal Trade...more

Troutman Pepper

2024 Mid-Year Review: State AGs Shaping Regulatory Landscapes

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In 2024, the landscape of state attorneys general (AGs) is poised for significant change, with numerous elections and regulatory actions reshaping priorities and enforcement strategies. This dynamic environment reflects the...more

Mayer Brown

Ambush Marketing in Events

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The Paris 2024 Olympic Games are about to begin, along with discussions around ambush marketing. Ambush marketing involves the opportunistic use of events to promote products and/or services without actually financially...more

Good2bSocial

Boost Your Law Firm’s Webinar Sign-Ups: A 10-Step Guide

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Webinars are a crucial part of business strategy. They serve as a powerful platform to showcase your firm’s competence and generate promising leads. However, holding webinars and briefly marketing them is not enough. Here are...more

Good2bSocial

Boost Your Law Firm’s Local Visibility with Google Local Services Ads on Google Maps

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Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to revolutionize how you attract...more

Arnall Golden Gregory LLP

A Guide to Understanding FTC’s Regulations for Endorsements and Testimonials in Influencer Advertising

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Surprise, surprise, it turns out that the Federal Trade Commission (“FTC”) is serious about the misuse of endorsements and testimonials in advertising. In October 2021, the FTC sent out a Notice of Penalty Offenses to...more

Good2bSocial

LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

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LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more

ArentFox Schiff

New SEC Guidance on Marketing Rule: Ensuring Compliance in Advertisement and Marketing Material for Investment Advisors 2024

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The US Securities and Exchange Commission (SEC) recently released two new sources of guidance for the Marketing Rule. On February 26, the SEC Division of Investment Management released an FAQ clarifying how to include gross...more

Shook, Hardy & Bacon L.L.P.

NAD Finds Fenty Skin Cleanser Claims Supported, Recommends Changes for Influencer Disclosures

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The Better Business Bureau’s National Advertising Division (NAD) has ruled that Fenty Skin LLC provided a reasonable basis for certain product claims made during product demonstrations on social media featuring influencers...more

Good2bSocial

The Latest LinkedIn Updates Every Law Firm Needs to Know

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Staying updated on changes in social media platforms is crucial for maintaining a strong online presence. Recently, LinkedIn rolled out several updates that law firms and other professionals should be aware of to optimize...more

SEC Compliance Consultants, Inc. (SEC³)

SEC Tells Advisers What Not to Do in Advertisements

SEC Compliance Consultants, Inc. (SEC³) on

SEC’s Division of Examinations (“EXAMS”) issued a risk alert on its Initial Observations Regarding Advisers Act Marketing Rule Compliance (the “Risk Alert”), giving compliance officers an unexpected gift by sharing examples...more

Segal McCambridge

A Picture Is Worth A Thousand Words – But Not Dollars: A New York Court Case Explains

Segal McCambridge on

Have you ever snapped a picture at a store opening or a friend's event, only to find yourself unexpectedly captured in someone else's social media post? You might wonder if that's okay, especially if the person who posted...more

Good2bSocial

LinkedIn Pages: New Features for Legal Professionals

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LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more

Weintraub Tobin

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Podcast)

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Safeguard your brand in the world of social media marketing, from IP infringement risks to FTC guidelines compliance. Scott Hervey and Jessica Marlow from Weintraub Tobin continue the discussion on legal risks brands face in...more

Weintraub Tobin

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 2

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Safeguard your brand in the world of social media marketing, from IP infringement risks to FTC guidelines compliance. Scott Hervey and Jessica Marlow from Weintraub Tobin continue the discussion on legal risks brands face in...more

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