Gareth Osborne and John Riley on How to Build Seamless Client Experiences - Episode 10 Passle's CMO Series Digital Masterclass:
Mikkel Keller Stubkjær of Novicell UK on Composable Architecture and Why it Benefits Your Firm - Passle's CMO Series Podcast
Podcast Episode 187: Will AI Kill SEO?
Three Things to Consider When Designing Your Law Firm Website
In the digital age, your website isn’t just a digital business card — it’s your virtual front door, your first impression, and often your most hardworking employee. While you’re focused on billable hours and case management,...more
The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner headshots, there’s a genuine...more
There are several common misconceptions about open-source website content management systems (CMS) that often lead law firms and businesses to hesitate before adopting them...more
You’re just a lawyer, standing in front of a distracted audience, trying to retain their attention and earn their business. Your navigation could seal the deal—or not....more
Maybe your site feels like it’s stuck in a time warp, with a design that screams “2018 called and wants its hero image back.” Or perhaps you’ve noticed potential clients bouncing faster than you can say “hello?” Either way,...more
‘Tis the season for website updates! The holiday season can be a whirlwind, but it’s also a prime opportunity for law firms to connect with current and prospective clients....more
Decision paralysis impacts people who struggle to make a decision, often because they’re faced with too much information or too many options. Your website may be contributing to people’s frustration and exhaustion when trying...more
Redesigning your law firm’s website is a high-stakes project that will either elevate your brand or hurt your reputation. You know that a site should attract clients, rank well on Google and reflect your expertise. But did...more
Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user experience, boost SEO,...more
This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more
The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more
In today’s digital age, having a well-designed website is no longer a luxury for law firms but a necessity. The legal industry, known for its adherence to tradition, is now at the forefront of a digital transformation, where...more
Embarking on a website migration can feel like navigating a legal case. The stakes are high, and every decision counts. When transitioning to a new website, one of the critical decisions firms face is what content to migrate...more
Yes, your audience is noticing that outdated copyright year in your footer. While you might order pizza from a website that’s straight out of 2005, you probably wouldn’t trust a lawyer with a site like Saul Goodman’s. Many...more
Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot? From poses to cropping, there are tons of ways to mess up your headshot. You might think a power pose will do...more
Website forms are often overlooked in the design process, yet they’re key to turning visitors into clients. For lawyers, contact forms are vital tools for growth. In this article, we’ll show you how to build a website form...more
Stock photos are accessible, easy and pretty—what’s not to love? We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or...more
If you’re not Big Law, your website shouldn’t feel like you are. When we consult with solo practitioners and small firms, many point to Am 100 and 200 websites for inspiration. We get it, they’re pretty and powerful! But...more
“I don’t want more business”. Congrats on being flush with work! But this doesn’t exempt you from the need for a strong online presence. There are smarter ways to limit and redirect new inquiries than keeping a subpar website...more
On this special episode of the CMO Series Podcast, we hear from Mikkel Keller Stubkjær, Head of Development at Novicell UK, who joined our recent CMO Series Webinar to uncover the world of composable architecture and the...more
We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...more
75% of people admit to judging a business’s credibility based on its website design. If your homepage falls flat, your firm will fall flat, too. While every legal website should be unique, there are proven blueprints that...more
If websites were like watches, you could peer inside to find out what’s going on with the mechanics. However, online marketing and SEO rely on many more moving pieces than a standard timepiece—and it can be pretty tricky to...more
Did you ever see that Snickers ad with Betty White? And didn’t that 30 second celebrity endorsement make you like the Snickers brand so much more? That’s called the halo effect, and you can use it to boost public perception...more
From AI chat to live chat, website chat features vary in value, effectiveness, and ease of integration with your existing platform. So who or what will you choose to represent you to potential clients on your site? It could...more