Gareth Osborne and John Riley on How to Build Seamless Client Experiences - Episode 10 Passle's CMO Series Digital Masterclass:
Mikkel Keller Stubkjær of Novicell UK on Composable Architecture and Why it Benefits Your Firm - Passle's CMO Series Podcast
Podcast Episode 187: Will AI Kill SEO?
Three Things to Consider When Designing Your Law Firm Website
The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more
Your law firm’s homepage is like a handshake — it sets the tone for every subsequent interaction. Visitors decide in seconds if they trust your firm enough to take the next step. Great news: you can create a powerful homepage...more
Plugins are like accessories—and Coco Chanel said it best: “Before you leave the house, look in the mirror and remove one accessory.” Your website will work best with simplicity and intentionality. We love plugins because...more
In the digital age, your website isn’t just a digital business card — it’s your virtual front door, your first impression, and often your most hardworking employee. While you’re focused on billable hours and case management,...more
You’re just a lawyer, standing in front of a distracted audience, trying to retain their attention and earn their business. Your navigation could seal the deal—or not....more
Redesigning your law firm’s website is a high-stakes project that will either elevate your brand or hurt your reputation. You know that a site should attract clients, rank well on Google and reflect your expertise. But did...more
This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more
The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more
In today’s digital age, having a well-designed website is no longer a luxury for law firms but a necessity. The legal industry, known for its adherence to tradition, is now at the forefront of a digital transformation, where...more
Stock photos are accessible, easy and pretty—what’s not to love? We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or...more
If you’re not Big Law, your website shouldn’t feel like you are. When we consult with solo practitioners and small firms, many point to Am 100 and 200 websites for inspiration. We get it, they’re pretty and powerful! But...more
We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...more
Fall is here! Along with the new season, I look forward to the leaves changing, sweater weather, and budget season for your law firm! Maybe it’s overwhelming, but it’s also a little exciting to think about what you can...more
Search Engine Optimization (SEO) is an in-depth facet of digital marketing. In fact, there are four main types of SEO that you should be focusing on within your law firm’s overall SEO strategy. Throughout this article, we...more
If websites were like watches, you could peer inside to find out what’s going on with the mechanics. However, online marketing and SEO rely on many more moving pieces than a standard timepiece—and it can be pretty tricky to...more
When potential clients find themselves searching the internet for legal help, they often come bearing specific questions in mind. Those questions are often the “big ones”– the ones that define your area of law...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artificial Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over...more
Spring cleaning typically entails cleaning out the shed, tackling all those boxes in the attic, decluttering the house, or sprucing up the garden. What usually doesn’t come to mind is cleaning up one of the most important...more
With so much emphasis on SEO, it can be easy to forget what happens once someone lands on your website. If you’ve done all your legwork through digital channels, you should have some pretty strong traffic coming to your site....more
Your website’s design is more important than you think. Research shows that up to 75% of your website’s credibility is attributed to its design. Simply put, if viewers come across design mistakes, they’ll quickly lose trust...more
Your law firm’s website is the base of your digital business which is why it’s important to invest in it. A successful law firm needs a website that’s well-branded, informational, aesthetically pleasing, SEO-friendly, and...more
While website redesigns can be an arduous task, they are often necessary approximately every three-to-five years. These periodic overhauls ensure that your website remains technically sound, matches your firm’s brand, and...more
By now, I’m sure you’ve heard all about the various benefits that come from creating content for your law firm’s website. Your law firm’s content can increase your online presence through SEO, or search engine optimization,...more
While you’re plugging away at long-term SEO strategy, here’s another tactic that can yield immediate results for your firm: great photos. Professional photos can help give you an immediate edge over your competition. Plus,...more
Hi podcast listeners. It’s Robyn Addis, Chief Operating Officer and Chief Marketing and Business Development Officer at LISI, here for this week’s episode of LISI’s All The Things Podcast, One More Thing. This week I’m joined...more