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Integreon

The Tortilla Chip: Carrying Greatness

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Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. Tortilla chips are everywhere – at parties, in restaurants, and in pantries across the...more

Omnizant

“Maintenance SEO” for Law Firms Doesn’t Exist

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You’re ranking so well in the SERP that you don’t need to gain ground. But how do you hold your winning position? Not by sitting back on your laurels. It’s simply untrue that a firm can maintain its position at the top of...more

Good2bSocial

13 Outdated SEO Practices Lawyers Should Avoid

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SEO is a constantly evolving science. That makes it hard to know which tactics are helpful, and which could actually be hurtful. It’s important to be up-to-speed on the latest algorithms and practices or you risk harming your...more

Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Good2bSocial

Top Legal Marketing Blog Posts of 2023

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As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Good2bSocial

SEO for Lawyers: Your Top 16 SEO Questions, Answered

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SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 16 SEO-related questions along...more

Good2bSocial

10 Ways to Turn Around Your Law Firm’s Failing Website Traffic

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Your website is a crucial part of your overall marketing strategy. Hopefully, you regularly track performance and know which metrics to watch. If so, you know the range of traffic that’s normal for your website. What should...more

Good2bSocial

How to Determine if Your SEO Campaign is Working

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Most marketers measure SEO performance by focusing on organic traffic numbers and keyword rankings. Those items are important but don’t provide the full picture. There are actually several other metrics that can be used to...more

Good2bSocial

How Google’s Core Algorithm Update Will Affect Law Firms in 2023

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Google has confirmed that their March 2023 core algorithm update is now rolling out. Core algorithm updates affect search rankings greatly, so it’s important that SEO specialists and legal marketers stay up to date on this...more

Legal Internet Solutions Inc.

Turning Content into Conversions in 5 Steps

Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more

Ankura

ChatGPT: The End of Google Search?

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As technology continues to advance, Artificial Intelligence (AI) is becoming more and more prevalent in our everyday lives. From self-driving cars to virtual assistants, AI is quickly becoming an integral part of our lives....more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

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Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more

Good2bSocial

Semantic SEO for Law Firms

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In conversation, few things are as irritating as someone arguing the semantics. Some people will drone on about anything without staying on topic or making a point. Fortunately for all of us, regarding SEO, arguing the...more

Good2bSocial

The Importance of Featured Snippets for Law Firm SEO

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Everyone dreams of seeing their name in big, bright lights at some point during their life. The internet’s equivalent to this glitz and glamour means appearing at the top of search results. If you’re “famous” enough, Google...more

Good2bSocial

SEO Update for Law Firms: Does Content Hidden in Tabs Hurt Your SEO Ranking?

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SEO ranking factors are incredibly complex and the everyday legal marketer isn’t likely to stay informed on the latest algorithm change from Google. However, sometimes an item of note might change the way digital marketers do...more

Knapp Marketing

3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016

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Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only half the battle due to...more

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