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How Much Are You Willing To Pay For Privacy?

How much are you willing to pay for personal privacy? 50% off a McDonald’s hamburger? 20% off groceries? Participation in the $1 Billion NCAA Tournament Bracket Challenge?...more

Advertising Law - Feb 13, 2014

FTC Drives Car-Related False Ad Suit to Settlement - The Federal Trade Commission recently settled charges with Nissan North America and its advertising agency over deceptive advertising for the Nissan Frontier pickup...more

The Download - October 2013

In this issue: - Heard On the Hill - House Bipartisan Working Group Considers Privacy Around the Agencies - New TCPA Rules Effective October 16, 2013 - FTC to Hold Workshop on Native Advertising - New HIPAA...more

Mobile Medical Apps Guidance

Mobile health ("mHealth") application ("app") developers, manufacturers, investors, healthcare providers and others received welcome news late last month when the U.S. Food and Drug Administration ("FDA") published its...more

Fourth Circuit Holds State Agencies Operated by Market Participants Are Private Actors for State Action Purposes

On May 31, 2013, the Fourth Circuit issued an opinion upholding the Federal Trade Commission’s (FTC) determination that the North Carolina State Board of Dental Examiners (Board) illegally expelled non-dentists from the teeth...more

NC Dentists Can’t Stop Competition from Other Providers of Teeth-Whitening Services

The North Carolina State Board of Dental Examiners (“Board”) failed to convince the United States Court of Appeals for the Fourth Circuit that the Board’s successful effort to “expel non-dentist providers from the North...more

"Eye on Privacy" Newsletter - May 2013

In this issue: - FTC Issues New Guidance for Disclosures in Online Advertising - European Regulators Opine on "Purpose Limitation" Principle – What Constitutes "Compatible Use" in the Context of Big Data?...more

FCC Seeks Comment on Healthcare Connect Fund Clarification

The Wireline Competition Bureau is seeking comment on a petition filed by the United States Telecom Association (USTelecom) for reconsideration and clarification of the FCC’s recent Rural Health Care Support Mechanism Order....more

Two California Privacy Bills Introduced

California Assemblyman Isadore Hall introduced Assembly Bill 257 which addresses mobile privacy. The bill would codify many of the best practices proposed by the California Attorney General in her report titled “Privacy on...more

Florida Court Rejects FTC’s Interpretation of Its Own Healthcare Advertising Requirements

The FTC requires that healthcare advertisements be substantiated with “competent and reliable scientific evidence.” What constitutes such evidence, however, is hotly debated. Not surprisingly, the FTC’s position is that...more

FTC Steps Up Enforcement on Health-related Claims in Advertising

In a recent settlement with Reebok, the U.S. Federal Trade Commission (FTC) clarified that it will impose substantial penalties, including restitution to consumers, on companies that make health-related claims without an...more

Advertising Law Newsletter - August 4, 2011

In this issue: Manatt's Linda Goldstein to Present at WOMMA Webinar on Latest Marketing Issues Relating to Social Media; Industry Fights Government’s Nutrition Guidelines; Tweet This: Mendenhall Sues Over Terminated...more

FTC “Pomels” POM Wonderful and Other Companies for Making Allegedly False and Misleading Health Claims

The Federal Trade Commission’s (FTC’s) recent enforcement initiatives on health claims may be heading for a showdown. On September 27, 2010, the FTC issued a particularly detailed 25-page administrative complaint charging POM...more

Advertising Law - May 18, 2010

In This Issue: *FDA Seeks Comment on Front-of-Package Food Labeling *FCC: Radio Station Should Be Fined for Breaking Its Own Rule *FTC, Florida File Suit Against Company that Sold a Cure for Alcoholism *USDA Launches...more

Advertising Law - April 14, 2010

In This Issue: *Manatt Partners Among California’s Top IP Lawyers *Walgreens Settles with FTC Over Cold and Flu Supplement *Health Care Reform Includes Changes to Menu Labeling *Federal Reserve Issues New Rules on Gift...more

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